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Ian Priest on increasing diversity

Agencies compete against other industries to hire the best talent. They also compete vigorously against each other. But, says IPA President Ian Priest in this month’s Marketing magazine, maybe it's time for joined-up action in schools and universities to capture hearts and minds from an early age.


Says Ian Priest, “As an industry we need to adapt the way we recruit and retain staff. To recruit less in our own image, and be more open to diversity, in the widest sense of the word.”

“The issue is that we’re not just competing among ourselves for this talent, but with a large cross section of the British economy:tech giants and startups, online retailers, financial services and other professional services. However, this talent is highly mobile, so we also compete geographically, with San Francisco, New York and Singapore. So if we are to provide our clients with better commercial creativity, its time for action.”

The full article can be read here.

Find out more about the ADAPT agenda.

Last updated 05/11/2014

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