Ian Priest on reinventing remuneration
Says Ian Priest: “Most remuneration models centre on time-based reward. But paying an agency just for its time or input doesn’t reflect the reality of the new era, new ways of working or the contribution that a motivated and committed agency can make to a client’s business.
“Alternatives such as value-based remuneration, where agencies are rewarded for the real differences they make to a client’s business, or risk-based, in which the system rewards a greater appetite for innovation and risk, can create a win-win for both parties: clients get top-line growth and agencies get better rewarded.”
At the Adaptathon on 8th July leading senior clients including Alexia Clifford (Department of Health); Martin Riley (Pernod Ricard); Nigel Gilbert (TSB); and Dominic Grounsell (RSA); senior procurement experts from Barclays and Mondelez; agencies including AKQA and the Engine Group, which are pioneering new business models; and senior agency finance professionals such as Omnicom’s Telling will analyse value- and risk-based remuneration, how to improve time-based charging, and client-agency case studies.
Read more here.
Find out more about the ADAPT agenda, and book tickets for the next Adaptathon around Performance.
Last updated 30/06/2014