Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Seek advice from the IPA's Commercial Acuman

From January the IPA’s ‘Commercial Acuman' will be on hand to answer any profit-and-loss-related questions you may have in a new monthly advice column.


The Commerical Acuman, aka IPA Finance Director Tom Lewis, has spent his career dealing with the commercial aspects of buying, selling and running marketing services businesses in the UK and all over the world for the industry’s lords, knights and dames. A chartered accountant with a background in internal audit for Coke, he combines a methodical rigour with a sharp commercial acumen.

So, from remuneration models to payment terms, scope creep to procurement, if you have any agency questions or queries about enhancing your commercial performance that you need advice on, email the IPA’s Creative Acuman at

All questions will appear anonymously and responses will feature in a monthly column in AdUpdate, the IPA’s popular industry newsletter.

Last updated 11/12/2014

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.