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IPA’s new insight hub to help agencies pitch, plan and generate ideas

The IPA has launched a new insight hub offering its members free access to research, data and analysis on-demand to help them with new business pitches, internal brainstorming and idea generation.


The hub has been created by the IPA Insight team, which provides individual agencies with on-demand narratives containing key industry and consumer data, and contains:

  • A new Insight Trend Perspective Library which contains short macro trend reports on a variety of topics, including beauty & cosmetics, financial services, health and fitness, and food and drink.
  • Rolling special reports based on original research (current offerings include shopping and consumer attitudes around Black Friday and Christmas).
  • The IPA Insight Template Library which collates key industry templates, post pitch evaluations, HR guidelines, production guides, and more.
  • Further Information about the IPA’s insight service.

The hub will also host the insight team’s forthcoming Post-Brexit Radar – a new bi-monthly report – alongside special infographics and other rolling content. The free to access range of original content complements the team’s day-to-day insight service.

Says Damian Lord, Head of Insight, IPA, “We are delighted to be able to offer our members a much wider stream of insight-based resources, complementing the key insight service which continues to develop and grow. We hope the new hub and accompanying content will better inform our agencies and help to give them a real competitive advantage.”

The hub can be visited here. If you have any questions, please contact


Last updated 17/11/2016

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