IPA works towards Chartered status
In December 2015, the IPA was notified that it was to be honoured with a Royal Charter. This, coupled with the IPA's other initiatives, is the ultimate accolade for the IPA and our long-term vision of strengthening the professional credentials of our members and the industry as a whole. This Charter may be officially marked and celebrated in January 2017, before which the IPA will make the necessary adjustment to become ‘Incorporated by Royal Charter’ and reviewing what it means for the Institute's identity.
Says Paul Bainsfair, Director General, IPA, “The reveal that we are working towards Chartered status was incredibly well received by everyone present. It’s especially timely given Tom’s ‘Here for Good’ agenda which is focussed on ensuring advertising is viewed as a noble profession. One that is good for everyone.”
Tom also discussed the ambitious diversity targets the IPA has set for adland, including having 40% of senior roles in agencies filled by women and 15% of people from BAME backgrounds by 2020. He also announced new initiatives including a return to work programme to encourage women back into work following a career break (often post maternity) and active support of the industry’s Great British Diversity Experiment, which launched this week. The IPA will support member agencies in meeting these targets by continuing to promote and develop its current talent programmes including the popular Women of Tomorrow Awards, AdMission, Creative Pioneers and its qualifications programme.
Tom Knox’s full speech can be viewed here.
Last updated 29/01/2016