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IPA alerts members to change in industry standard Media Services Agreement

The IPA would like to alert its members to a small change in the industry standard Media Services Agreement.


In clause 31.4.1 of the standard Media Services Client Agency Agreement which deals with payment of the self-regulatory advertising levy for non-broadcast ads says:

In order to fund the UK self-regulatory system, a levy is payable to the Advertising Standards Board of Finance (“ASBOF”) in relation to non-broadcast advertising. This levy will be a percentage (such percentage to be determined by ASBOF from time to time) of the gross media cost of outdoor, cinema and press display advertisements (excluding classified lineage, semi-display and any displays, screenings and publications outside the UK), the postage cost of direct mailings in the UK, and the cost of internet advertising in paid for space.

The underlined wording is out of date. We have replaced the underlined wording to "and the cost of advertising in paid for digital space, including mobile, search and affiliate marketing”. Which can be seen here in our copy of the document.

Last updated 12/03/2015

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