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IPA and Creative Skillset nationwide tour to celebrate Creative Britain moves on to Birmingham

The IPA, in partnership with Creative Skillset, is embarking on the second stage of its nationwide tour to champion, celebrate and grow the reputation of the UK’s creative industries which contribute £71.4billion GVA to the UK economy and employ 1.68 million workers. Following the success of the first event in Bristol, the tour will continue on to Birmingham on Wednesday 23rd July.


The event will see 200 people celebrate the future of the Creative Industries in Birmingham which comprise of 3,450 creative businesses including design, advertising, video games, film, and publishing and contributes £1.25 billion to the local economy. Of the creative businesses in the Midlands area, 12 leading creative, digital and media agencies are in IPA membership*. In addition, Birmingham-based Aspire4u, Bareface Media, Blue Moon Creative, McCann Birmingham, Orb, The Partnership and WAA are among the businesses taking an apprentice for this year’s IPA Creative Pioneers Challenge, which offers creative apprenticeships to local school leavers.

At the Creative Birmingham event, Anita Bhalla of the Creative City Partnership will present a vision for the future of Birmingham’s creative industries, followed by a panel discussion with representatives including Marc Reeves, Publishing Director Midlands, Trinity Mirror Group, Andy Wilson IPA City Head for Birmingham and Chief Executive, WAA, David Harte, Senior Lecturer in Media and Communications, Birmingham City University, Jaspal Sohal, Head of Games and Digital Media, Creative England, representatives from the BBC Academy and more. The event will also hear from Lewis Blackwell who is writing a series of features for The Drum to coincide with the nationwide tour to Bristol, Birmingham and Manchester. The articles will provide an outsider’s view of the state of the creative industries within these cities.

Says Andy Wilson, IPA City Head for Birmingham and Chief Executive, WAA: “Birmingham’s creative industries are making huge progress, thriving across a range of sectors from advertising to film to tech. The ‘Create Birmingham’ event is a great opportunity to build on that progression, unite Greater Birmingham behind a common purpose, identify further growth opportunities and accelerate business development together. We are really excited to be involved in this celebration of creativity.”

The Creative Birmingham event is also being held in local partnership with BPA, Creative Alliance and Creative England.

Join the conversation on twitter with #CreateUK.

On 2nd July the Creative Industries Council launched a new strategy for the UK Creative Industries to reinforce the UK’s position as a world leader. Find out more at

Creative Skillset empowers the Creative Industries to develop skills and talent; we do this by influencing and shaping policy and by securing the vital investment for individuals to become the best in their field and for businesses to grow. As the industry skills body for the Creative Industries, we work across film, television, radio, animation, visual effects, games, fashion, textiles, advertising, marketing communications and publishing.

The BPA (Birmingham Publicity Association) is dedicated to bringing people who work in the creative industries in the Midlands closer together while raising funds for local, deserving charities. Our charities for 2013-2015 are Help Harry Help Others and the National Advertising Benevolent Society.

Creative England is dedicated to the growth of the creative industries. We invest in talented people and their creative ideas, nurturing our richly diverse games, TV, film and digital media industries. From direct investment and soft loans to business mentoring; we champion the best ideas of talented people and their businesses.

Creative Alliance is the leading independent learning provider in the creative and cultural sector in the West Midlands, the largest provider of creative apprenticeships in the region and a deliverer of training and development programmes for all levels of creative talent. Our core team works with an extended network of experienced artists and creative professionals working collaboratively to develop, support and train creative talent.

*Birmingham region agencies in IPA membership:
Cogent Elliot
Gough Bailey Wright
McCann Birmingham
Rock Kitchen Harris
Sellers & Rogers
TCS Media Midlands
The Partnership
Total Media North

Last updated 21/07/2014

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