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IPA announces 2014 online Media Owner Awards shortlist

Twitter, Google and The Guardian are just three of 53 entries that have been shortlisted for the 2014 IPA online Media Owner Awards which reward best practice from online media owners.


The winners will be announced at a dazzling awards ceremony on Tuesday 25th November 2014 at Bloomsbury Ballroom.

Thirty-nine companies and 14 individuals are up for a total of 16 awards ranging from categories such as Best Online Campaign and Best at Innovation, to Commercial Director of the Year and Unsung Hero of the Year. Eight awards will be based on findings of the IPA’s Online Media Owner Survey (a combination of spring, autumn and year-on-year results), and eight awards will be submission based.

Submission-based shortlist

Best Unfeatured Media Owner

  • AutoTrader
  • ESI Media
  • Unanimis

Best Cross-Media Campaign

  • Global Radio, ‘Begin with a Bulmers on XFM’, Bulmers Cider
  • Global Radio, ‘XFM Presents Ford SYNC’, Ford SYNC
  • ITV, ‘All Bran and Loose Women’s 5 Day Success’, Kellogg’s
  • The Guardian, ‘The Live Better Challenge’, Unilever Project Sunlight

Best Online Campaign

  • Google, ‘Cadbury Creme Egg Bake Challenge’, Cadbury, Mondelez
  • Google, ‘The Beauty Project’, Selfridges
  • Global Radio, ‘Composer or Pasta’, Classic FM
  • Specific Media & Walker Media, ‘KFC Dynamic Video’, KFC
  • Microsoft Advertising, ‘The Hobbit: The Desolation of Smaug’, Warner Brothers UK
  • Yahoo, ‘Anchorman 2: The Legend Continues on Yahoo’, Paramount Pictures

Best Technology

  • Ebuzzing & Teads, inRead
  • Google, +PostAds
  • ITV, The X Factor App
  • Specific Media, TV Audience Segments

Unsung Hero of the Year

  • Catherine Fulwood, Platform Solutions Consultant, Google 
  • Krishna Patel, Ad Operations Executive, Dennis Publishing 
  • Sarah Baldwin, Senior Account Manager, Exponential
  • Nicolas Aziz, Business Analyst, AOL UK

Sales Newcomer

  • Matthew Upton, Agency Account Manager, MEDIA iQ Digital
  • Robert Petherick, Account Manager, MailOnline
  • Sarah Sales, Sales Manager, RadiumOne

Rising Star

  • Chloe Luff, Sales Executive, AOL UK
  • Courtney Jameson, Head of Advertising Operations, Telegraph Media Group 
  • Oliver Keogh, Account Manager, Affectv
  • Ruby Sharma, Lead Account Executive, Twitter

Commercial Director of the Year

  • Andy McNab, UK Managing Director, Rocket Fuel
  • Paul Hylden, EVP Advertising & Brand Solutions, The Register
  • Stewart Holt, Business Director, IgnitionOne

Survey-based shortlist

Best Media Owner

  • AOL Advertising 
  • Collective 
  • Say Media

Most Improved Media Owner

  • Collective
  • Facebook
  • Twitter

Best at Innovation

  • Collective
  • Say Media
  • Twitter

Most Improved at Innovation

  • Collective
  • Facebook
  • Twitter

Best at Cross-Media

  • MailOnline
  • The Guardian

Most Improved at Cross-Media


Best Partner

  • AOL Advertising
  • Microsoft Advertising
  • Twitter

Most Improved at Partnership

  • Facebook
  • Twitter

Says Pete Robins, Chairman of Judges, IPA Digital Media Group Chairman and Managing Partner, Agenda 21: “Agencies need good partners, whether it be media owners, those with great tech or simply exceptional individuals to help us do what we do. The shortlist for this year’s awards has once again highlighted some of the excellent work happening in the industry every day.”

The Awards were judged by an esteemed panel including:

  • Pete Robins, Managing Partner, Agenda21 (Chairman of Judges)
  • Mike Dando, EMEA Media Planning Manager, Epson Europe
  • Paul Davison, Head of Digital Trading, Amplifi - Dentsu Aegis Network
  • Sannah Rogers, Trading Director, ZenithOptimedia
  • Suzy Ryder, Head of Digital, Maxus
  • Samir Shah, Associate Media Director, House of Kaizen
  • Nicola Shepherd, Head of Media, Barclays Retail Bank
  • Will Smyth, Chief Digital Strategy Officer, EMEA, Omnicom Media Group
  • Jo Stevenson, Group Media Director, Amplifi - Dentsu Aegis Network

Join the conversation on Twitter with #IPAMOA.

Find out more about the shortlisted entries here, and buy tickets for the ceremony here.

The awards scheme identity draws its heritage from a moa; a large, now extinct, (although sometimes spotted at awards ceremonies!) New Zealand bird that walked the earth for 60 million years.

Last updated 09/10/2014

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