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IPA announces 2015 online Media Owner Awards shortlist

Facebook, Channel 4 and Google are just three of 56 entries shortlisted for the 2015 IPA online Media Owner Awards to reward best practice from online media owners.


The winners will be announced at a special evening on Tuesday 17th November 2015 in the hip Bloomsbury Ballroom. 

Twenty-three companies and 16 individuals are up for a total of 16 awards ranging from categories such as Best Online Campaign and Best Technology to Unsung Hero of the Year and Rising Star of the Year. Eight awards are presented based on the results of the IPA’s influential Online Media Owner Survey (a combination of spring, autumn, and year-on-year results), and eight awards will be submission based.

Judged Categories 

Best Unfeatured Media Owner

  • Adform
  • Global Media and Entertainment
  • Immediate Media

Best Online Campaign

  • AutoTrader, Great British Weekends for MINI
  • eBay Advertising , Short Haul price perception campaign
  • Facebook , Gogglebox for Channel 4
  • Facebook , McDonald's "FryFutbol"
  • The Guardian , Happy for Life for Beagle Street

Best-Cross Media Campaign

  • Disneymedia, Clarks & Disney Infinity 2.0: Plays without Limits
  • Global Media & Entertainment, Capital & Three 
  • Global Media & Entertainment, Heart and M&S Back to School 

Best Technology

  • Global Media & Entertainment, DAX
  • IgnitionOne, Digital Marketing Suite (DMS) 3.0 
  • AiQ: Proprietary analytics platform built by Media iQ 
  • Teads, ‘inRead for iOS

Unsung Hero of the Year

  • Emma Porteous - Telegraph Media Group
  • Natalie McGahren - AutoTrader
  • Nicola Parboo – Rocket Fuel
  • Rob Tesalona – Collective
  • Stacey-Louise George – Undertone
  • Will Wallace -  DoubleClick by Google  

Sales Newcomer of the Year

  • Chris Vernon - Captify Media
  • Daniel Lach - Affectv
  • Keith Millsopp - AOL UK 

Rising Star of the Year

  • Adrian Vella - Yahoo!
  • Benjamin Gardner – Quantcast
  • Jean-Baptiste Goux - eBay Advertising
  • Matt Proud - Collective
  • Maxwell Jasper Brown – Collective

Commercial Director of the Year

  • Dominic Woolfe – Collective
  • Rakesh Patel – AutoTrader

Survey Categories:

Best Media Owner

  • Auto Trader 
  • Collective
  • Quantcast 

Most Improved Media Owner

  • Amazon 
  • Channel 4

Best at Innovation

  • Collective 
  • Quantcast
  • Say

Most Improved at Innovation

  • Dennis Publishing
  • Mail Online 

Best Partner

  • AutoTrader/Trader Media
  • Collective
  • Media iQ

Most Improved Partner

  • Collective
  • Dennis Publishing

Best at Cross-Media

  • The Guardian
  • Mail Online

Most improved at Cross-Media

  • Dennis Publishing
  • Mail Online

Says Pete Robins, Chairman of Judges, IPA Digital Media Group Chairman and Managing Partner, Agenda 21, “An agency’s role is to be partner for its client. In turn we need good partners to help us do this. Our awards are once again shining a light on those partner individuals and companies that are leading the way of excellence within digital media, and those shortlisted are at the forefront of this.”

The Awards were judged by leading industry figures including: 

  • Pete Robins, Managing Partner, Agenda21 (Chairman of Judges)
  • Ben Bisco, Head of Digital, JD Williams (Client Judge)
  • Michelle Davis, Digital Communications Manager, Fiat (Client Judge)
  • Emily Beresford Lynn, Deputy Managing Director, Amplifi Manchester
  • Nick Cudahy, Head of Digital Strategy, All Response Media
  • Liz Hamilton, Group Commercial Director, The Drum
  • Suzy Ryder, Managing Partner, OMD
  • Samir Shah, Head of Data and Ad Tech, ZenithOptimedia
  • Mark Smith, Head of Display, Maxus UK
  • Liz Stark, Activation Director, Starcom Mediavest London

Join the conversation on Twitter with #MOA15 and @IPA_Updates.

The IPA Online Media Owner Awards has teamed up once again with The Drum as official media partner. Find out more about the celebration evening here.

The awards scheme identity draws its heritage from a Moa; a large, now extinct, (although sometimes spotted at awards ceremonies!) New Zealand bird that walked the earth for 60 million years.


Last updated 08/10/2015

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