The ten Fellows are:
- Bill Doris, Head of Insight, Havas Media
- David Fletcher, Head of Analytics & Insight, MEC UK
- Joe Molony, Director of Communications Planning, Carat
- Kelly Knight, HR Director, AMV BBDO
- Stephen Maher, Chief Executive, MBA
- Alex Hunter, Former Finance Director, IPA
- Geoff Russell, Former Company Secretary/Director for Media Affairs, IPA
- Mark Earls, Herdmeister, Herd Consulting
- Martin Greenbank, Head of Advertising Research & Development, Channel4 (Previously Head of Intelligence, Arena)
- Nicola Mendelsohn, VP EMEA, Facebook (Former IPA President, 2011–2012, and Executive Chair, Karmarama)
View photos from the IPA Members' Lunch.
Bill Doris, Head of Insight, Havas Media
Bill has been Chair of the IPA Media Research Advisory Group since 2006 and has played a pivotal role in ensuring that agency needs are addressed across all the industry media currencies. In particular, since 2004 he has served as the IPA Practitioner Representative on the National Readership Survey’s Technical Committee. He has also been involved in the development of the TouchPoints survey since its inception, providing ongoing guidance and active support.
David Fletcher, Head of Analytics & Insight, MEC UK
A long-standing advocate of the media and research functions of the IPA, David has been an outstanding supporter of the IPA’s TouchPoints initiative since its inception in 2003. He has been not only influential in the design and development of the survey, but has also presented on how the data can be used on many platforms – and has even stood in for the TouchPoints team abroad. A valued author, David is one of the four named contributors to the soon-to-be published IPA best practice guide on Evaluating Communication Plans. He is also a team leader on the Value of Media project, in which capacity he has used his considerable experience to help shape the output of this joint venture, which combines the skills of planning heads from leading media agencies with the enthusiasm of final year media undergraduates from Buckingham New University to get a “C-suite” audience to re-evaluate their attitudes to the importance of media to their business success.
Joe Molony, Director of Communications Planning, Carat
Joe has been an invaluable supporter of the IPA’s TouchPoints survey since its inception and an outstanding advocate in terms of promoting the use of the data in his own agency and encouraging the wider industry to use it. He continues to support TouchPoints as a speaker on promotional videos on the IPA website and by speaking at the launch of the IPA’s first TouchPoints e-learning module last year. Joe has also been a regular contributor to the IPA’s Behavioural Economics Task Force and the IPA’s Senior Planning Advisory Group.
Kelly Knight, HR Director, AMV BBDO
Kelly represented the industry and the IPA on the Creative Skillset Working Party to develop a framework for the Level 4 Apprenticeship in Advertising and Marketing Communications in 2011/2012. In 2012 she became Chair of the Diversity Working Party as part of the IPA’s Future of Talent Strategy and worked closely with the IPA to promote and develop the partnership with Shared Educational Opportunities London (SEO London). She represented the Diversity Working Party at the IPA’s Advertising Open Day in January 2013, has been a member of the IPA’s People Management Group and an active supporter of the Creative Pioneers Challenge. She is now working with the IPA and its London training provider to ensure continuous improvement in the industry’s engagement with school leavers.
Stephen Maher, Chief Executive, MBA
Stephen has been a long-serving and very active member of the IPA Council and Membership Committee. He has supported the IPA’s trade missions to Brazil, China and Silicon Valley and has been an IPA Ambassador to China at UKTI events. Stephen has been a keen supporter of various IPA presidents’ agendas, most recently those of Rory Sutherland, Nicola Mendelsohn and now Ian Priest. Additionally, in his capacity as Chairman of The Marketing Society, he runs a cross-industry advisory group on Social Media Measurement (#IPASocialWorks), which is linked to the Value of Creativity Group.
Alex Hunter, Former Finance Director, IPA
Alex Hunter joined the IPA in 2006 after a career in banking, IT services and property investment which saw him based in London, Riyadh and Amsterdam. During his tenure as Finance Director he made many significant contributions, not least of which was to help steer the IPA through a period of severe economic recession. Other initiatives he was involved with included: negotiating a new 80-year lease on 44 Belgrave Square; selecting a new e-learning supplier; updating the Agency Remuneration best practice guide; instigating the agency charge-out rate survey; getting banks to compete for the IPA’s deposits; and making representation to the Treasury on tax relief for the creative industries and to HMRC on specific VAT and National Insurance issues. Alex retired at the end of March.
Geoff Russell, Former Company Secretary/Director for Media Affairs, IPA
Geoff joined the IPA in 2000 as Secretary and Director for Media Affairs. Since then, he has worked tirelessly on behalf of its members across his three areas of responsibility: as Secretary to the IPA Council, where he has organised 57 Council meetings, 14 sets of Council elections and seven Presidential nominations; as Media Affairs Director and Secretary to the Media Futures Group, where, among others, he was deeply involved in important issues including Contract Rights Renewal and the abolition of the TV Eye – playing a key role in helping to save advertisers and agencies a conservative £100 million across the last 14 years; and finally as Secretary to the Broadcast Production Policy Group, where he helped re-vamp working arrangements with the actors’ and musicians’ unions, helped develop a whole series of pan-industry contracts – and where his direct advice to agencies helped save many a production. Geoff also managed to assist ASBOF/BASBOF roll out the financial support for self-regulation to TV and online and liaised with all the media agencies on the collection of these dues. He retired at the end of March.
Mark Earls, Herdmeister, Herd Consulting
Mark has made a significant contribution to the IPA in many different ways, especially in recent years. In 2009 he helped the Professional Development team mastermind its first ‘Unconference’ on social media, and has subsequently been instrumental in the #IPASocialWorks project. He worked closely with Rory Sutherland during his presidency as part of the Behavioural Economics Think Tank, and in 2010 gave the keynote talk at the Professional Development Group’s thought leadership programme two-day event, ‘How technology is changing behaviour and what you can do about it’. More recently he has been a module editor for the IPA Excellence Diploma, has hosted a session at the 2013 Eff Fest, and spoken at the IPA client service course, ‘From management to leadership’, in 2012 and 2013. Mark is a former Vice Chairman of the Account Planning Group and a Business Leader of the Marketing Society.
Martin Greenbank, Head of Advertising Research & Development, Channel4 (Previously Head of Intelligence, Arena)
Martin has long been a loyal supporter of the IPA’s TouchPoints survey. He has been an outstanding advocate of best practice in terms of the use of the data within his own agency and the wider industry. He has been a regular contributor to the IPA’s Senior Planning Advisory Group and has spoken regularly at conferences about his experiences of using TouchPoints data. He pioneered the use of TouchPoints in bespoke dashboards, which have now been replicated through many subscribers. In 2012 Martin developed ‘Timescape’ for the IPA, an interactive tool which showcased the TouchPoints4 survey results.
Nicola Mendelsohn, VP EMEA, Facebook (Former IPA President, 2011–2012, and Executive Chair, Karmarama)
Nicola was an inspirational IPA President, and the first ever woman to hold this office. Under her ‘Creative Pioneers for our Digital Future’ theme she took the IPA Council to Silicon Valley and brought Silicon Valley to Silicon Roundabout. She led missions to China and Brazil; introduced the Women of Tomorrow Awards; launched the Creative Pioneers Challenge; and achieved the industry chairmanship of the Government’s Creative Industries Council. She continues to be a strong advocate of the IPA in her new role at Facebook
Last updated 09/05/2014