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IPA brings members' attention to ASA annual report

The ASA has published its 2015 annual report which suggests that its pro-active approach is having an effect. Although the number of consumer complaints decreased by almost 8% (to 29,544), a record 4,584 ads were changed or withdrawn due to the ASA’s intervention.


View the report here.

Unsurprisingly, online ads dominate the ASA’s time, with more than double the number of internet cases (8,633) compared with TV (3,920). However, because of its ability to command large audiences, TV reclaimed its position as having generated the most consumer complaints (11,611).

Leisure (films, DVDs, computer games and gambling) was the most complained about sector and misleading ads the main cause for complaint (followed by offence and harm).

In terms of projects, the regulatory system has been busy. The ASA announced that having carried out research with Ofcom last year, it will take a tougher approach to broadband price claims in ads from 31 October this year.  CAP has just launched a public consultation into food advertising to children having carried out pre-consultation work last year and it even launched a video for bloggers/vloggers at the end of 2015.


Last updated 02/06/2016

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