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IPA elects new members - 25th September 2006

Four new agencies elected at the IPA Council on 25th September 2006: Code Computer Love, Madhouse Associates, Progress Communications, Tri-Direct


At its quarterly Council meeting (25th September 2006), the IPA elected four new agencies into membership who include specialists in digital communications, new media, communications planning and brand response media.

They are:

Code Computer Love

Madhouse Associates

Progress Communications


This takes the current number of IPA member agencies to 258.  View the full list of member agencies.

Code Computer Love  is a new media agency based in Manchester with 35 employees. Tony Foggett, Louis Georgiou and Wini Tse are the Managing Partners.  Their clients include Waterstones, HMV and BUPA.

Said Tony Foggett, Joint Managing Partner, Code Computer Love, “Code Computer Love has grown significantly over years as the digital marketplace expands. More and more of Code's work is now in the advertising marketplace and this is one of our fastest growing areas.  The agency views membership of the IPA as an important step in its evolution from a design and build agency to a full service digital communi-cations agency”

Madhouse Associates  is an advertising and marketing agency based in Manchester with 33 employees. Peter Craven and Phil Rogerson are the Joint Managing Directors.  Their clients include Toyota Europe, Motorola and Capital One bank.

Said Phil Rogerson, Joint Managing Director, Madhouse Associates, “It goes without saying that Madhouse Associates is immensely honoured to be joining the IPA.  Working in an industry in which public reaction is the key driver of success, we have always valued peer group relationships and the exchange of ideas that comes with them. The stature of our fellow IPA members means we will now be exchanging opinions with the finest minds in advertising - it's something we're very excited about, and we look forward to being involved with this renowned organisation for a long time to come.”

Progress Communications is a communication planning agency that has digital media expertise at the heart.  Progress was established in 2003, is based in London and employs 10 staff.  Tim Elton, Geoff Seeley and Karen Mayer are the Partners.  Their clients include Pernod Ricard, Sport, Ultimate Poker and SC Johnson. 

Said Tim Elton, Managing Partner, Progress Communications, “We work for clients across a number of communication areas, joining the IPA ensures we have the right disciplines, processes and training to make sure we deliver best practice across all that we do”.

Tri-Direct  is a brand response media agency based in Basingstoke with 60 employees.  Patrick Carew is the Managing Director and Andrew Higgs, Barry Leeson-Earle, Lucy Stafford, Steve Reid and Melissa Pell are the Directors.  Their clients include Vue, Hiscox and Norwich Union.

Said Patrick Carew, Managing Director, Tri-Direct, “As our own strategic direction, the development of brand in conjunction with response based advertising, has converged with the IPA's promotion of first class advertising it was natural to seek membership.  Furthermore we believe strongly in ongoing professional development for our staff in order to deliver innovative and effective media for our clients.”


Note to editors:
The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies. It was established in 1917 as a servicing body and to negotiate on behalf of its members with media bodies, government departments and unions. Its 258 corporate members represent the major part of the advertising agency business, handling advertising with an estimated value of some £13,000 million per year (over 80 per cent of advertising placed by agencies) on behalf of their client companies and organisations nationwide. (note this figure is based on 2005 Advertising Statistics Yearbook figures and excludes classified and television production costs).

For further information:
John Oldfield, IPA membership Director tel: 020 7201 8238

Last updated 26/02/2008

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