Fifteen agencies have been elected into IPA membership at the latest IPA Council meeting on Thursday 6th December, the highest number of agencies ever to be elected into the IPA in one quarter.
The agencies include five digital agencies, four search agencies and two full service agencies as well as a healthcare agency, an integrated agency, a marketing communications agency, and an advertising agency. Eleven of the agencies are based in London, whilst the other four are based in Edinburgh, Guernsey, Manchester and Bournemouth.
The agencies include: Agenda 21, DBD Media, Digitas, Dunnhumby, Dynamic Advertising Group, Glass Partnership, GSW Junction 11, I Spy Search, Pravda Advertising, Reading Room, Sapient Interactive, Steak Media, The Partnership, The Search Works, and The Walker Agency.
Agenda 21 is a digital media planning and buying agency. It is based in London and employs nine staff and is owned by Pete Robins, Nick Suckley, Rhys Williams. Its clients include Total Jobs Group, Epson and Ministry of Sound.
Says Pete Robins, “I see the value of being part of the IPA to help further push digital media within the wider mix.”
DBD Media is a specialist search engine marketing agency based in London, and established in 2000. It provides high quality managed search marketing services to clients in a wide range of markets, including the travel, finance, retail, media and recruitment sectors. Its clients include the BBC, RBS and IPC Media.
Says Nigel Muir, "We are delighted to become a full member of the IPA and look forward to helping the Search Marketing industry achieve full recognition amongst marketeers. We are also aiming to take advantage of the industry representation and training that the IPA provides.”
Digitas is a global agency network within Publicis Groupe. With offices worldwide and over 2000 staff Digitas offers blue chip clients the full range of digital and integrated services. Major clients of Digitas London include Vauxhall, Lloyds TSB, Ericsson & Shell.
Says Chris Clarke, President & Executive Creative Director of Digitas, “The IPA is a kitemark of agency excellence in the UK and we’re proud to be members. We’re particularly looking forward to the fantastic training opportunities membership will bring to our staff.”
Dunnhumby: a marketing communications agency based in London with 334 employees. Richard Brasher, Edwina Dunn, Simon Hay, Andrew Higginson, Clive Humby and Wayne Nash are the directors.
Dynamic Advertising Group
Established in 2001, Dynamic Advertising Group is a full-service agency based in Edinburgh. A privately owned company, it employs 10 staff working throughout the UK. Its clients include many Primary Care Trusts, Local Authorities, and Community Safety Partnerships, throughout the UK.
Says Jan Deans, Managing Director, Dynamic Advertising Group, “Becoming an IPA member will allow Dynamic to further develop its high standards of professional practice and enable us to benchmark ourselves against the best in the business. Dynamic is also keen to take advantage of the IPA's excellent training facilities and research, information and advisory services to help build on the successes we have achieved so far.”
Glass is a creatively-led digital communications agency, focused on connecting brands with people living in a connected world. The business is London-based, and was founded in 2003 by Ben Hart and Kevin Eade and now numbers over 30 digital marketing professionals. Clients include LloydsTSB, Pernod Ricard and Virgin Media.
Says Ben Hart, “We look forward to enjoying the services, including training and legal advice, that the IPA provides as part of its membership package.”
GSW Junction 11
GSW Worldwide Junction 11 is a leading healthcare agency, based in London, and serves as the European hub for GSW Worldwide's global network, which includes affiliate agencies in 13 countries across the globe. Its clients include GlaxoSmithKline, Roche and AstraZeneca.
Says Stephen Wheatley, President, “By joining the IPA, we hope to help create a robust Healthcare agency group to raise standards and to help interface with client organisations and establish best practice models.”
I Spy Search
Established in 2005, I Spy Search is a search engine marketing agency based in London. It employs 17 staff and is independently owned. Its clients include Rightmove.co.uk, Avon Cosmetics and QVC.
Says Nick Jones, Managing Director, “We feel that the SEM sector lacks effective representation for specialist search agencies through existing organisations and that the IPA's Search initiative will solve this problem. As one of the UK's largest independents we feel that we can both contribute to and benefit from involvement in the IPA.”
Pravda Advertising was established in 2003 and is a Manchester-based advertising agency. It has 22 employees and has doubled in size since last year. It is owned by Creative Directors Simon Sinclair and Phil Howells and Managing Director Tim Trapp. Its clients include Transform, Scottish and Southern Energy, and Thomas Cook.
Says Tim Trapp, “Through our membership of the IPA, we look forward to accessing the IPA's knowledge base and advice as well as organised events and various other service offerings.”
Reading Room, established in 1996, is a digital communications agency with over 150 staff based in London, Manchester, and Australia. Its clients include Skoda, Royal Mail, and YHA.
Says Margaret Manning, CEO, "Reading Room are keen to support, and contribute to, the IPA and in particular the Digital Group and to take part in IPA events."
Sapient is a global services firm which operates two groups, Sapient Interactive (which provides marketing strategy, creative work, web design and development and emerging media expertise) and Sapient Consulting. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. Its clients include BP, Hilton International and Sony Electronic.
Says Janet Winslade, Media Director, “Sapient Interactive Europe is on an acceler-ated growth path. Becoming members of the IPA is an important indicator of our determination to observe the highest standard of work on our clients' behalf, and to support our people in its delivery, making use of the excellent resources the IPA provides.”
Steak Media is one of the UK's leading digital marketing communication agencies, specialising in search engine marketing (SEM), media planning and buying and other integrated online marketing strategies. London-based and launched in February 2005, the company is today 51 strong. Its clients include: John Lewis, British Gas, Time Out.
Says Tony Samios, Founder, “We are thrilled that an influential body such as the IPA has recognized the need for a dedicated Search Council. As founding members, we feel this gives us a powerful voice in the industry.”
The Partnership is an integrated agency based in Guernsey. It was founded in 1988 and employs 30 staff. Its clients include HSBC International, Generali, JP Morgan.
Says Tony Tostevin, Director, “Joining the IPA is a natural step for us. Our growth over the last five years has put us in a position where we can now really benefit from membership. We believe that by promoting professional standards in the industry and drawing on the expertise the IPA offers, we can enjoy continued success in the future.”
The Search Works International
The Search Works is a digital performance marketing business specialising in paid search and SEO. It is based in London and was founded in 1999. Its clients include First Choice, Comet and The Carphone Warehouse.
Says Stephanie Carr, Managing Director, “We are delighted to become a member of the IPA firstly because we feel that the search sector requires an industry voice representing its interests and secondly, now that our agency has grown significantly and will now benefit from the services the IPA provides.”
The Walker Agency
The Walker Agency is a full service agency based in Bournemouth. It was founded in 1993, employs 36 staff, and is owned by Martin Walker. Its clients include Brittany Ferries, HobbyCraft and Land of Leather.
Says Martin Walker, "We believe that IPA membership will enhance our integrity and also present us with the opportunity to access relevant advice on advertising issues, and thereby, deal even more professionally with out clients, employees and suppliers.”
Last updated 16/05/2008