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IPA launches Foundation Certificate in MENA region

The IPA is launching its award-winning IPA Foundation Certificate, the advertising and communication industry’s primary qualification, across the MENA region this week (12th August). The launch is being supported by a press campaign from Dubai’s Impact BBDO.


The IPA’s Foundation Certificate is an internationally recognised, award-winning qualification that arms delegates with less than two years experience with the knowledge to perform their roles with confidence and expertise. The content has been tailored specifically for the MENA region and will culminate with a formal exam taking place on the 12th November in Dubai.

Seen as a rite of passage in the UK, it is quickly gaining the same reputation in other markets and sets a global benchmark in best practice learning.

The qualification enables delegates to see the bigger picture, giving them an understanding of how their job fits into the brand communications. It makes sense of the industry fragmentation, provides an opportunity to learn about other fields in advertising and highlights the importance of integration with other departments, agencies and clients. The qualification involves approximately 30 hours of online learning with a three-hour exam.

Says Michael Burns, Head of Export, IPA: As Dubai and the wider MENA advertising industry continue to grow as one of the leading global advertising hubs, there is an increasing need to attract and retain the best talent and ensure that they are armed with the skills to deliver stronger client relationships, better work and more profitable businesses. Through our research in the UK we have proof that investing in IPA qualifications helps agencies grow faster, have greater levels of income growth, have higher staff and client retention rates, and see substantial revenue increases than their counterparts.”

Bookings are now open. Contact to book or for further information.

Since its inception in 2003, over 9,000 people have passed the IPA’s Foundation Certificate with over 13,000 people having achieved an IPA qualification in over 60 countries.

Delegates unable to sit the offline exam in Dubai will have the option to sit the exam online.

The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. It has a well earned reputation for thought leadership, best practice and continuous professional development and provides core support and advisory services for its corporate and individual members. 

Last updated 12/08/2015

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