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IPA launches master classes in effectiveness

The IPA has launched its ‘Effectiveness Masterclasses series’, a programme consisting of webinars, panel events and Q&A’s to uncover the invaluable insights from the winning 2014 Effectiveness Awards cases.


The Effectiveness Masterclasses will feature top industry experts and will cover topics including: reviving ailing brands; service-led ideas and effectiveness; getting your brand into the headlines; themes from this year’s content winners; striking the magic balance between global and local; and invention versus innovation. For full programme see below.

The IPA has also partnered with Thinkbox to create a number of short ‘brand stories on film’ that delve deeper into some of the winning cases, such as Foster’s (see teaser below) and EasyJet, which will provide you with the inspiration and learning to create more effective communications and achieve greater business success.

The full programme of events:

  • Advertising Works 22 Launch, 9th March 2015 – Book your place now.
  • Warc Webinar, Staging a comeback, 1st April 2015 
  • Brand fame, 11th May 2015
  • Multi-market effectiveness, 1st June 2015
  • In with the new, 29th June 2015
  • Eff Fest, autumn 2015
  • Content-led Ideas for effective marketing spend, date tbc

Don’t forget to sign up to the Effectiveness Insider newsletter for all the latest effectiveness insight by visiting the Effectiveness hub. The first edition will go out on 10th March.

For more information or to register your interest please visit the Effectiveness Masterclass page or contact

Last updated 26/02/2015

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