IPA launches new Pitch Protocol guidelines and intellectual property database
The IPA has today (9th December 2004) launched new pitch protocol guidelines for IPA members which recommends a number of steps to protect agency ideas and material when pitching for new business.
The New Business Pitch Pack has evolved out of the ‘Finding an Agency’ industry best practice guidelines developed by the IPA, MCCA, ISBA, DMA and PRCA. The Pack is designed to be a step-by-step guide to creating a more efficient pitch process for both clients and agencies.
The pack contains:
a questionnaire for clients which will help agencies communicate best practice to the client
a non disclosure agreement that imposes a mutual obligation on the parties not to disclose information to any third party
post pitch evaluation forms to enable agencies to get constructive feedback on the process
Intellectual Property Rights Database
The key development of the New Business Pitch Pack is the intellectual property rights database, where agencies will be able to register their ideas and materials. This pack reiterates the point to clients that the ideas used in the pitch are confidential and protected. All registrations will receive an ‘IPA Certificate of Registration’ which can be attached to the work submitted on the pitch reinforcing the rights of the agency of an idea and also of how seriously the issue is taken.
More information on the IPA Pitch Pack and how to register work on the Intellectual Property Database can be found on the IPA website, please click here.
Said Marina Palomba, IPA Legal Director: “Any steps that can be taken to reduce the risk of ideas and copyright work being misappropriated is worthwhile. The IPA has always offered advice and an unautomated registration system for ideas and creative work but this new easy to use on line registration process is aimed at encouraging members to think about how to protect their ideas as well as offering any easy tool to assist with that aim.”
Said Hamish Pringle, IPA Director General: “We hope that this new pitch pack will help protect agencies and give them the strength to refuse to take part in some of those circuses that masquerade as pitches. In the meantime they should use the ‘Finding An Agency’ guidelines, which the IPA co-developed with ISBA, MCCA, PRCA, DMA and the leading search consultants, to push back on bad behaviour and replace it with agreed best practice.”
Said Neil Christie Chairman, IPA New Business Group and Managing Director, Wieden + Kennedy said: “In the new business market there are sharks on both client and agency side. The feeding frenzy that often greets a pitch announcement does no favours to anyone. This pack provides guidelines and tools to help conduct the process in a professional manner.”
Note to editors:
The IPA is the industry body and professional institute for UK advertising, media and marketing communications agencies and was established in 1917 as a servicing body and to negotiate on behalf of its members with media bodies, government departments and unions. The IPA’s 228 corporate members represent the major part of the advertising agency business, handling advertising with an estimated value of some £7,000 million per year (over 80 per cent of advertising placed by agencies) on behalf of many tens of thousands of their client companies and organisations nationwide.
For further information:
Marina Palomba, IPA Legal Director tel: 020 7201 8242
Hamish Pringle IPA Director General tel: 020 7201 8201
Press Office tel:: 020 7201 8240
Last updated 04/10/2011