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IPA leads the way for agencies to find fresh talent

The IPA is calling on agencies to invest in future talent by getting involved in AdAcademy 2014. The programme aims to attract the best graduates to the industry and to showcase the many positives of working in adland, and agencies can still sign up until 11th March.


In 2014, the programme will consist of two parts: the AdSchool which is open to penultimate year students, and the AdAcademy for final year students and graduates. Both programmes aim to simplify agencies’ missions to find the future bright stars of industry.

The AdSchool will run for six weeks from July 2014, with students rotating fortnightly around three different agencies. AdSchool students will also attend evening sessions with leading industry practitioners.

AdAcademy will run for eight weeks from July 2014. Students will spend eight weeks immersed in agency life, attend evening sessions, and also completing a group project on a live brief.

Some of the agencies already signed up include Cheil, Grand Union, IPG Mediabrands, MBA, Ogilvy & Mather, Lowe Profero, Publicis, Saatchi & Saatchi, St Luke’s, The Minimart and WCRS.

Agencies can still sign up to take on a student until Friday 11th March, contact

Students can apply for the programme here until Monday 7th March.

Says Tim Clyde, Founding Partner, The Minimart and part of the IPA’s Undergrad Talent Strategy Group: “We are very excited about the new format 'AdSchool' and 'AdAcademy', promoting the agencies that participate to a wide range of talented students during university and once they have graduated. By broadening the skills in the programme from creative, design and digital through to planning and account management we will attract the best young talent and give them a truly rounded experience of the industry (and a chance for agencies to pick from a wide range of the best talent). It is already evident that together as a group of agencies we can provide a much more compelling and competitive proposition to the colleges, universities and students. This will only result in the industry attracting better talent and making it easier for agencies to find them.”

Participating agencies from last year’s scheme included Antidote, Critical Mass, G2 Joshua, Here&Now365, iProspect, Karmarama, Kitcatt Nohr Digitas, Leo Burnett, MBA, OgilvyOne, Publicis, RAPP, VCCPme, WCRS, and Wunderman.

The AdAcademy team would like to come into your agency and talk more about the programme and how you can benefit from it. Please contact for more information.

Last updated 31/03/2014

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