IPA publishes its 2006 IPA Annual Review
In his last Review as President of the IPA, David Pattison CEO of ILG Digital and Former Worldwide CEO of PHD talks about the number of unprecedented challenges that face the industry; from the delivery of content across platforms, through to legislative impacts on how we recruit, how we pitch, what can be advertised and when.
The Review also summarises the many initiatives that supported Pattison’s two-year agenda of ‘putting the business back into the ad business’.
It also usefully highlights the topline findings of the IPA surveys, including the Future Foundation Report on the future of the business, and lists the plethora of IPA events, award schemes, training courses and publications.
Download a copy of the 2006 Annual Review.
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Last updated 17/01/2008