IPA reaction to appointment of new DCMS Minister
Says Tom Knox, IPA President and Chairman MullenLowe London:
“Coming from the Home Office, Karen Bradley is a bit of an unknown quantity to us. We are therefore keen to see what her priorities will be for the creative industries and how she plans to continue to support and champion our value as we now contribute an incredible £84.1bn a year to the UK. Crucially, we hope she will completely shelve John Whittingdale’s controversial plans regarding the privatisation of Channel 4 – something which the advertising industry and the broadcasting community are united in being vehemently against.”
In welcoming Matt Hancock as Minister of State for Digital & Culture, Knox said: "In his previous role as Minister for the Cabinet office he was responsible for the Governments’s advertising and for improving the way it goes about procuring advertising. As he showed at the AA last night he is knowledgeable about the industry, a believer in self-regulation and fully aware of the significance of the advertising industry’s contribution to the UK economy."
Last updated 21/07/2016