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IPA reacts to Three’s adblocking move

The IPA has given its reaction to the news that Three mobile is to implement Shine’s adblocking technologies in their networks.


Three press release.

Says Nigel Gwilliam, Consultant Head of Media & Emerging Technology, IPA:

"This is a very significant development in mobile ad controlling rather than adblocking. While we will have to wait for full details, Three's principles suggest ads won't be blocked so much as restricted - they will act as gatekeeper and exact a toll from advertisers on their network.

“The IPA believes in an ad-funded Internet and the rise of adblocking is a serious issue. With our cross industry partners we want to promote a better user experience and we support the IAB's LEAN initiative.”

Last updated 19/02/2016

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