IPA reacts to Three’s adblocking move
Three press release.
Says Nigel Gwilliam, Consultant Head of Media & Emerging Technology, IPA:
"This is a very significant development in mobile ad controlling rather than adblocking. While we will have to wait for full details, Three's principles suggest ads won't be blocked so much as restricted - they will act as gatekeeper and exact a toll from advertisers on their network.
“The IPA believes in an ad-funded Internet and the rise of adblocking is a serious issue. With our cross industry partners we want to promote a better user experience and we support the IAB's LEAN initiative.”
Last updated 19/02/2016