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IPA responds to Scottish Alcohol Bill

The IPA has this week responded to the Scottish Parliamentary Health and Sport Committee’s call for written evidence on the Alcohol (Licensing, Public health and Criminal Justice) (Scotland) Bill. This includes proposals on restricting alcohol advertising in Scotland in a bid to reduce alcohol abuse and harm.


The IPA supports the role and responsibility of governments in striving to achieve continuous improvements in public health. We, therefore, support the aims of the Bill in, for example, providing public information and education about alcohol consumption and dealing with underage sales.

However, the IPA have concerns about sections 6 to 13 of the Bill which contain provisions restricting alcohol advertising and which we believe would have a negative impact on the advertising industry in Scotland.

Speaking on the Bill, Richard Lindsay, Director of Legal & Public Affairs, IPA said: “The restrictions are disproportionate, impractical and could have a very damaging effect on the advertising and marketing communications industry in Scotland.  The potential exists for loss of jobs and skills and a depletion in the creative excellence for which Scotland is famous. The restrictions could also have a knock-on effect, paving the way for further advertising restrictions in other industry sectors.”

View the IPA’s full response here.

Last updated 29/06/2015

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