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IPA Scotland launches Student Awards to kick-start careers in the advertising industry

IPA Scotland has launched the 2017 Student Advertising Awards today (31st October 2016).


In its second year, the Awards continue to seek out creatively-minded students - strategists, technologists, designers and writers - looking to start their careers in advertising, by inviting them to respond to a live brief to produce a campaign that tackles poor self-image amongst young teens.

Supported by mental health charity, Penumbra, winners and shortlisted entries will be given the opportunity for paid internships and mentoring within leading Scottish advertising agencies to help them launch their careers in advertising in addition to a cash prize to the Grand Prix winner.

Nigel Henderson, Chief Executive of mental health charity Penumbra said: “We work with hundreds of young people each year and issues around self and body confidence are sadly common amongst young women and young men. Nobody should feel ashamed or anxious about the way they look and I am delighted that the brief for the competition will focus on how we tackle this growing issue. Penumbra are proud to be supporting these Awards and I cannot wait to see what Scotland’s talented students put forward.”

Says Brian Coane, IPA Chairman for Scotland: “We’re delighted to be launching the second year of the awards. The competition last year produced some outstanding work from students in Scotland with the winners going on to internships in IPA agencies. We’re excited about the 2017 competition and the opportunity to create some work to help improve body image amongst teens.”

The deadline for the Awards entries is 16th February 2017 at 12pm with winners being announced at the IPA Scotland Members’ Reception on 11th May 2017

Briefings and workshops, to help entrants refine their entries, are planned in Edinburgh and Glasgow.

For entry details and key information, including terms and conditions, visit: or join the conversation on Twitter: #IPAScotAwards


Last updated 10/11/2016

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