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IPA shortlisted for prestigious e-learning award

The IPA have been shortlisted for an E-Learning Award in the Compliance category for the LegRegs qualification.


The E Learning Awards are the UK’s leading e-learning industry awards, and the IPA have been nominated alongside WillowDNA (the IPA’s e-learning providers) in the category for ‘best use of e-learning to ensure compliance with external regulations or internal policies’. At the 2012 E-Learning Awards, the IPA were awarded Gold for the innovative and pioneering approach to online learning for the IPA’s Foundation Certificate.

The IPA LegRegs Certificate ensures that agency practitioners, especially those interfacing directly with clients in account management, are fully conversant with the legal and self-regulatory measures that determine our business. The online learning for LegRegs is free and is mandatory for all Account Directors as part of the annual CPD Programme. The programme comprises three modules: Basic Intellectual Property, Regulation in the UK and specific Areas of Interest, covering subjects such as the use of celebrities, data protection and digital content.

Says Patrick Mills, Director of Professional Development, IPA: “We are thrilled to be shortlisted for an e-learning award for the second time in a row, and it is a testament to the quality of LegRegs that it has made the shortlist in the most competitive category.”

Says Lisa Minogue-White, Director of Sales and Marketing, WillowDNA: “Compliance related subjects are the most common e-learning programmes commissioned by organisations and as such, represent a significant share of the output of the industry as a whole.  Although there are lots of examples of different art treatments, interactions, games and animation, what is far rarer are examples where delivery of compliance e-learning really breaks the mould from the conventional 'knowledge transfer, knowledge check, pass mark' model.  The IPA LegRegs certification stands out as a professional, current and practical programme who's ambitions have always been way beyond a compliance tick box exercise.  Our team are proud to have worked with outstanding SMEs and CPD professionals from the IPA who had the vision to to do something different in order to deliver a real and lasting impact for their learners.

“This is one of the most hotly contested awards and competition is always very tough indeed, so we are delighted that this fresh take on compliance has been acknowledged as an outstanding example of online learning design at it's best.”

Find out more about the IPA’s courses and qualifications.

Note to editors: The IPA is the trade body and professional institute for over 250 UK advertising and Marketing agencies which together manage media and marketing budgets valued at over £30 billion per annum.


Last updated 08/11/2013

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