IPA statement on EU referendum results
Speaking on behalf of the IPA's members, Paul Bainsfair, IPA Director General said "As an industry, we had hoped that the referendum would have kept us in the EU, however, we believe the UK will continue to lead the world with its creative industries and advertising in particular. We have always been known and admired for our inventiveness and ideas. It will now be more important than ever that we continue to demonstrate these valuable traits."
Our background survey showed 88% of our agency heads felt their business prospects would be better if we stayed in the EU
Update given to senior contacts today (30 June 2016):
IPA Director General, Paul Bainsfair:
Following last week’s referendum results I wanted to re-iterate our official statement and my view that the UK’s agencies have always been known and admired for our inventiveness and ideas. These are traits that will stand us in good stead as we enter the next phase resulting from the UK public’s decision.
Most importantly, though, I wanted to reassure you that, over the coming months and years, the IPA will be working with our colleagues across the industry to ensure the agency voice is heard loud and clear. As an industry that directly contributes over £13 billion each year to the GDP it will be more important than ever to ensure it can continue to grow successfully and help the UK to maintain its standing in the world.
Finally, I wanted to remind all members, as per this note from Richard Lindsayour Legal and Public Affairs Director; it’s important agencies maintain their adherence to existing and planned EU regulations not only to ensure they don’t miss out on any opportunities but also to avoid placing themselves at undue risk.
Last updated 30/06/2016