IPA supports B/CAP’s new guidance on gambling ads
The Codes already contain strict rules regulating gambling ads, and the guidance should help agencies and their clients have a clearer understanding of those rules to ensure that their ads continue to remain responsible and protect the vulnerable.
Says Richard Lindsay, Director of Legal & Public Affairs, IPA: “This latest B/CAP guidance further demonstrates the responsible approach the industry is taking to try and prevent gambling ads posing a risk to vulnerable groups.”
View CAP's full press release and guidance.
Last updated 15/02/2018