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IPA supports new education campaign on OBA

The IPA are supporting the launch of The European Interactive Digital Advertising Alliance (EDAA)’s consumer awareness campaign which aims to provide internet users with more information on Online Behavioural Advertising (OBA).


The campaign ads feature icons which, when clicked on, take users to where they can find out more about OBA and how online advertising is used. The campaign hopes to provide users with more control and choice.

Read more about the campaign here.

Says Nigel Gwilliam, Consultant Head of Digital, IPA: “This is a really important initiative that demonstrates the European online advertising industry’s commitment to delivering meaningful transparency, choice and control over Online Behavioural Advertising.”

Last updated 01/07/2013

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