IPA welcomes B/CAP consultation into e-cigarette marketing
Says Richard Lindsay, IPA Legal Director: “A number of ASA adjudications on e-cigarette ads last year, particularly television commercials, show that e-cigarette producers are understandably confused as to how their products can be advertised within the current CAP and B/CAP rules. The obvious problem has been that there are no product-specific rules in place and the broadcast rules prohibiting advertising which might create an association with tobacco products have been adding to the confusion. They were written before e-cigarettes were developed and widely sold. Hopefully, this consultation will enable B/CAP to draft a clear set of sensible rules which will enable agencies to create campaigns for what is surely a product beneficial to consumers."
The consultation will close at 5pm on Monday 28 April 2014 and is available to download here.
The IPA has also produced a legal guidance note for its members about the recent amendments proposed to the EU Tobacco Products Directive which will affect the advertising of e-cigarettes. Read more here.
Last updated 27/02/2014