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Is blogging killing planning?

The next IPA head-to-head debate will address whether online blogging is killing planning.


The IPA is to host the third in its series of IPA Strategy Head-to-head debates, sponsored by Times Media, to determine ‘Is blogging killing planning? Is strategic thinking under threat from the bloggerati?’ The debate takes place on Thursday 29th March 2007 from 6pm-9pm at the SCI, 14-15 Belgrave Square.

Is the sharp rise in the number of strategy blogs which comment upon brands and communications a threat to the traditional and well established approach of the professional strategist? Does it undermine the need for data and measurement? Does it encourage a 'shoot from the hip' approach to finding great strategic answers?  Or perhaps strategy blogs are the future? They create community, they train people, they inspire. Is a Head of Planning without a blog out of touch with modern planning thinking?

John Lowery, Chief Planning Officer at Grey will go head to head with John Grant to address such questions and will continue this debate which initially started on Adliterate, an online strategy blog. The online debate attracted hundreds of responses and incited many strong views particularly from those of  Lowery and Grant who have agreed to put their money where there mouths are and thrash this out at the IPA event.

Said Lowery, “One thing I noticed as I hyperleapt from one planning blog to another was an almost total lack of quantification of anything anyone said, at all. To that extent I thought perhaps one could make a case that blogging is killing planning, or at least planning as I know it.  It’s not enough to have an opinion. Anyone can have an opinion. The difference between a planner and an enthusiastic amateur, is that the planner’s opinion is informed by fact.”

Said John Grant, “John Lowery & several supporters argue for basing assertions on fact and against empty opinionated notions. His proposition is that blogging is killing planning. On what factual basis does he make that claim? I'm assuming of course that planning isn’t dying. So nothing can be killing it. But I'd like to hear some evidence either way.”

If you are interested in hearing more evidence too, attend the debate on Thursday 29th March 2007 from 6pm-9pm at the SCI, 14-15 Belgrave Square.  Tickets cost £15+ VAT for members and £30 +VAT for non-members. For further information and to buy tickets please contact Adah Parris on or on 020 7201 8239.

To view the initial online debate, please click here: Adliterate: Is blogging killing planning?

The IPA Strategy Group has also set up its own blog.  It is open to all those wanting to debate the future of strategy and provides details of past and future IPA strategy head-to-head debates. To access the site, please click here:


Last updated 16/06/2008

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