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It’s time to stop chasing your tail

Are you a mid-level account manager, planner or strategist looking to take the next step and navigate an increasingly complex media environment? Are you looking to work smarter for your clients and improve your agency’s business? If so, the IPA Advanced Certificate is for you.


The IPA Advanced Certificate led by a line-up of practitioners at the forefront of their respective fields. Each module provides the tools needed to excel in communications strategy and planning in a challenging and crowded marketplace.  The course is designed for individuals to take advantage of, not only the practices, sources and resources of senior agency practitioners, but, most crucially, their views and experience.

Recently expanded, the course covers the complex demands placed on industry strategists and planners using nine key components:  an objective; a budget; targeting; insight; a guiding idea; the role for each media; channel choices; integration and measurement.

Are you ready to stop chasing your tail and #GetAdvanced?

For more information, visit the Advanced Certificate page here, or contact

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Last updated 12/09/2016

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