Following the success of the trade mission to Beijing earlier this year, the IPA has developed a 'China Club' that will run from October to familiarise agencies with business development opportunities in China. It will offer members the opportunity to meet Chinese brand owners already in the UK market, other member agencies with Asian market experience, and brand consultancies already prolific in Asia culminating in a trade mission to Shanghai and a world expo in May 2010. This is the beginning of a long-term export and inward investment initiative which may go on to cover other emerging markets.
Says Janet Hull, IPA Consultant Head of Marketing, who is leading this initiative for the IPA: "China is a high growth market, with strong ambitions to assert its brand credentials. The cultural differences are significant and it's not for the fainthearted. However, by working together with UK Government, the Chinese Embassy and seasoned experts on doing business in China, we feel confident that we can help agencies scope out the real opportunity and open doors to fruitful contacts."
There is still time for agencies to get involved in this initiative. Please confirm your expression of interest by the end of September 2009 with a view to committing to the trade mission by the end of year. For further information, please contact Pamela Perl firstname.lastname@example.org
As part of this programme IPA Director General Hamish Pringle has become a member of the ‘China Business Task Force'. Comprised of over 40 business stakeholders and chaired by Trade Minister Mervyn King, CBE, the taskforce’s aim will be to suggest new ways to contribute towards the Prime Minister’s target that UK exports to China will exceed £10bn in 2010. Work will focus on:
- Reaching out and informing UK businesses about opportunities in China.
- UK Trade and Investments services in relation to supporting UK business activities in China.
- Showcasing UK business excellence in China.
Last updated 05/10/2009