Lord Davies to be 2014 Effectiveness Awards Chairman of Judges
Lord Davies was selected for his business and financial experience having held positions as Chairman, CEO, and board member of Standard Chartered as well as a government post of Minister for Trade, Investment, Small Business and Infrastructure.
Says Lord Davies: “What appealed to me most about judging these prestigious awards is the financial rigour that these campaigns must demonstrate. It is not enough to be creative, they must also prove the value of this creativity on the bottom line. Ultimately as Chairman of Judges I’m looking to be wowed by the transformational power of advertising from across the world in terms of the impact it has on business fortunes.”
The 2014 IPA Effectiveness Awards is now open for entry with a new special prize to reflect its widening international reach. Now a biennial competition, there is also special prizes for small budgets which were previously recognised in the ‘limited’ budget competition. Between now and its April 2014 closing date entrants will also be able to take advantage of a series of free workshops and an IPA-subsidised Awards Advisory Service, if they pre-register by the end of January 2104. Download your entry pack here.
The 2014 Awards are sponsored by Thinkbox - overall sponsor; Warc, the official publisher of IPA case histories; Ipsos ASI; Newsworks; and The Oval Group.
Says Lindsey Clay, Managing Director, Thinkbox, the overall Awards’ sponsor: “Thinkbox is proud to be associated with the IPA Effectiveness Awards for another year. We share the IPA’s dedication to proving and celebrating the very best in advertising effectiveness.”
Further information on how to enter, top tips for writing a paper, and a free judge’s essay can be found at the IPA effectiveness hub, a treasure trove of industry learning and insights, where all the past effectiveness awards papers and case studies are collated and where the IPA posts its thought leadership on effective marketing strategies.
The IPA also runs the Eff Test, a qualification designed to help planners identify and evaluate the planning and effectiveness measurement techniques that are central to understanding how agencies can create effective campaigns for their clients.
Lord Davies’ biography
Lord Davies is a Partner and Vice Chairman of Corsair Capital, a private equity firm specialising in financial services. He has a wide range of interests, including being Chairman of the Royal Academy of Arts Trustees. He was Minister for Trade, Investment, Small Business and Infrastructure from January 2009 until May 2010.
Prior to that, he was Chairman and previously CEO, and served on the Board of Standard Chartered for over 12 years.
He was awarded a CBE for his services to the financial sector and the community in Hong Kong in June 2002 where he served as a member of the HK Exchange fund for seven years. Lord Davies is also a JP in Hong Kong.
Lord Davies is married with two children and is a fluent Welsh speaker.
Last updated 15/11/2013