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Marketing spend continues to rise but industry commentators suspect growth may have peaked

The Q3 2007 Bellwether Report, the quarterly survey of marketing spend, published this week, reveals that although budgets have been revised up for the third successive quarter, there is a note of caution going forward. There is speculation that spend could start to be trimmed due to the turmoil in the financial markets.


Last updated 03/01/2008

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