The new website – www.thecreativeindustries.co.uk - launched at the IPA, will for the first time provide a central digital hub linking the industry, UKTI and the FCO as they focus on promoting the sector and driving growth and investment in 200 countries worldwide.
The website is part of a wider strategy being developed by industry and Government which will seek to co-ordinate a unified approach towards finance, education and skills, exports and inward investment, intellectual property and digital infrastructure.
The Creative Industries play a fundamental role in promoting Britain’s global reputation and provide a firm platform for that message. As such, they will play a key part in the 2014 GREAT campaign building on the creative industries UKTI programme.
Statistics released by the Department of Culture, Media and Sport this week, will help galvanise a renewed push by government and business leaders in 2014 to emphasise the value of the sector to the economy and drive growth and employment within the creative industries.
The industries, which include TV, film, music, design, crafts, fashion, games and advertising have seen GVA increase by 15.6% since 2008, compared with an increase of 5.4% for the UK economy as a whole. The value of services exported by the UK Creative Industries was £15.5bn in 2011, an increase of 16.1 per cent since 2009. Over that period, service exports increased by 11.5 per cent for the UK as a whole.
The launch of the Creative Industries website and release of new statistics on the contribution to the UK economy marks the start of what is hoped to be a ‘year of creativity’, where the UK’s creative industries come of age and demonstrate their importance on the world stage.
Says Janet Hull OBE, Executive Director, Creative Pioneers Challenge & IPA Director of Marketing; “ 30% of the client base of IPA member agencies is already international and we foresee huge potential for growth for UK marketing services on the global stage. Independent UK agencies are well placed to partner globally. Networked agencies can serve as a UK creative digital and media hub for international expansion for clients from overseas. We want to connect better with China, India, the UAE and Brazil on both a cultural and commercial level, so that we can develop mutually beneficial business relationships.”
Maria Miller, Secretary of State for Culture, Media and Sport, said: “There can be no doubt that the Creative Industries are a powerhouse within the UK economy. We should be incredibly proud that they are one of the most influential and diverse sectors of the UK economy and a world leader.”
“The launch of this new digital initiative as part of the wider growth strategy for the sector is a practical way of driving growth through ensuring promotion of the sector both domestically and globally.
Tim Davie, the BBC Worldwide chief executive who heads the group advising UK Trade & Investment on its strategy for the creative industries, said: “It’s excellent to see that we now have real momentum in developing a clear Creative Industries strategy. There is enormous growth potential for the sector including the opportunity for significant export growth. Putting initiatives such as GREAT at the heart of the strategy gives us a chance to maximise our combined impact.”
Nicola Mendelsohn, VP, EMEA, Facebook, and the Industry Chair of the Creative Industries Council, added: “Internationally, the UK is seen as the home of the creative industries; we didn't invent the term in the creative economy, but we were the first nation to really make it mean something under Lord Chris Smith. Making 2014 the Year of Creativity will allow us to continue on our journey, recognize that there is strength in diversity and scale and grasp the opportunity to reach our full commercial potential.”
Secretary of State for Business Vince Cable said:
“Our industrial strategy is supporting business giving them the confidence to invest, create jobs and promote exports. The creative industries form a vibrant part of our economy, employing 1.5 million people and enhancing Britain's reputation as a key player in this important sector.
“This new website will help Government to work more closely with industry to promote the sector and drive worldwide investment.”
The new website was launched at the ‘CI UK to the World’ reception on Thursday 16th January 2014 at the IPA.
As part of an international trade development strategy for the creative industries, UKTI has established a creative industries taskforce of 100 leading creative businesses to support the High Value Opportunities (HVO) Programme.
As part of the ‘GREAT’ campaign, in 2014 UKTI is also running the Great Weeks series - an event platform that uses the collective resources and talents of both government and business to create a concentrated burst of activity, drawing attention and opportunity in key markets. The sectors covered are Creative Industries, Retail, Luxury and Food & Drink. Markets include Turkey, Japan, Russia, UAE, China and Brazil.
Facts on the UK Creative Industries:
- The UK is the second largest exporter worldwide of musicand independent television programmes, and home to the biggest games developer market in Europe.
- One out of eight albums sold worldwide in 2012 was by a British artist. In four out of five years between 2008 and 2012, a UK artist produced the world’s biggest selling album.
- Creative industries combine across sectors to make British success stories such as Burberry. British design came together with British advertising and turned the company's fortunes around.
- 1 in 12 jobs in the UK is in the creative economy.
- Or 1 in 18 jobs in the UK is in the Creative Industries
- Education, culture and the English language are the top three factors affecting the UK’s reputation overseas.
- Number 1 in the world for Advertising:
- Sir Martin Sorrell's WPP is the world's largest global advertising group
- Q4 IPA Bellwether report shows advertising spend is up again, marking the fifth quarter of consecutive growth, indicating that companies are spending again as the economic situation continues to improve. What’s more, confidence in the sector remains high
- Number 1 in the world for Creative Education:
- 140 specialist games courses at universities in the UK, 847 specialist design courses at art schools and Universities in the UK , 40 schools of architecture
- The IPA's online professional qualifications in advertising are unrivalled in the world and are now being exported to 59 countries
- Number 1 in the world for music performance:
- O2 in London and Manchester arenas are the most successful music venues in the world
- Glastonbury is the largest Greenfield performance venue in the world - over £ 100 million
- Adele 21 was the No 1 album in the world for 2 years running
- Export success in UK creative industries
% UK output which is exported
- UK Fashion Design 66%
- UK Design 50%
- UK Games 45%
- UK Book Publishing 40%
- UK Independent TV formats 30%
Facts on www.thecreativeindustries.co.uk
- The site is free to access and provides an overview of the whole sector and specific detail on 10 sectors at launch: Advertising, Architecture, Arts & Culture, Crafts, Design, Fashion, Games, Music, Publishing, TV & Film.
- Each section includes reasons to invest or trade, key statistics, case studies and contacts.
- The website includes a Resources section for downloadable items of use to anyone promoting the UK creative industries abroad.
- www.thecreativeindustries.co.uk is jointly funded by industry and government, led by a steering committee of industry sector representatives and edited by Carlos Grande, formerly of FT Creative Business and Warc.com.
- The website has been supported by leading industry trade associations and will serve as a portal linking back to those websites.
Last updated 21/01/2014