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Record number pass 2016 IPA Foundation Certificate

A record 1,128 adlanders have passed the award-winning IPA Foundation Certificate, the industry’s rite of passage qualification aimed at graduates and practitioners with up to one year’s agency experience.


View the full agency breakdown here.

Key facts:

  • 136 agencies spanning all disciplines took the exam
  • In total 1,197 sat the exam (with 1,128 passes)
  • 163 were distinctions
  • 666 were passed with credit
  • 299 were passes 

Says Patrick Mills, Director of Professional Development, “After another record breaking year it is safe to say the IPA Foundation Certificate is THE must-have qualification for new industry starters. Congratulations to everyone who worked so hard to achieve this qualification.”

Delegates can share their reaction to their results on Twitter (@The_IPA) or Facebook (IPA) tagged #IPAFC for the chance to win credits towards an IPA qualification including the IPA Eff Test and IPA Search Certificate. The deadline for entries is 5pm Friday 27th May and the winner will be announced on Tuesday  31st May. 

For more information about taking the IPA Foundation Certificate in 2016/2017 contact 

Notes to editors:

The Foundation Certificate involves the completion of a comprehensive course, delivered online, followed by a two-hour examination. This took place in February 2016 in assessment centres around the UK. 

Other industry body employees, such as those at D&AD and the IPA, also took the qualification. 

Since its inception, 9,342  industry practitioners have passed the Foundation Certificate and over 11,000 people have passed an IPA qualification in the UK. 

The Foundation Certificate has been taken in Australia, Asia, the USA and MENA and IPA qualifications have now been adopted globally across 60 countries. 

All candidates who have undertaken the 2016 IPA Foundation Certificate will be invited to a party in July to celebrate in London, Manchester or Edinburgh. The IPA will also be paying tribute to them in the advertising press to coincide with the party.

Last updated 12/09/2016

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