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Record numbers pass the IPA Foundation Certificate in tenth anniversary year

Almost 1,000 candidates have passed the award-winning IPA Foundation Certificate in the tenth anniversary year of the qualification, the highest number of participants to do so since its launch in 2004.


6,790 junior industry practitioners have now passed the Foundation Certificate and over 10,000 people have now passed an IPA qualification in the UK.

All candidates who have undertaken a qualification this year will be invited to a special tenth anniversary party on 24th July 2014 at Proud, Camden (NW1 8AH), where they will be congratulated by President Ian Priest.

Key facts:

  • Of the 956 passes, there were 93 distinctions (9.7%), 789 credits (82.5%) and 74 (7.7%) passes.
  • 117 member agencies took part across all disciplines alongside 10 client organisations including Direct Line Group, Global Radio, Haymarket and Newsworks.
  • IPA qualifications have now been adopted globally with over 60 countries worldwide taking part.

Says Patrick Mills, Director of Professional Development: “This year we are celebrating ten years of IPA qualifications, an initiative conceived by the IPA President at the time, Stephen Woodford. In 2004 we ran our first exam for the Foundation Certificate, since then we have introduced a further six career spanning qualifications, embraced innovative online learning methodologies, won awards for the quality of our e-learning programmes and run exams in over 60 countries worldwide. The icing on our 10th birthday cake is to celebrate the awarding of over 10,000 certificates to IPA member practitioners over this time. This is a fantastic achievement and demonstrates the value of these qualifications to agencies and practitioners.”

Says Kate Bromage, IPA Qualifications Manager: “Congratulations to all those who passed the IPA Foundation Certificate this year. We are thrilled to have crossed the ten thousandth mark in the tenth year of IPA qualifications. It truly is a testament to how ingrained they have become in the industry, and how they will continue to grow as a global advertising standard.”

The Foundation Certificate is the industry’s entry-level qualification aimed at graduates and practitioners with up to one year’s agency experience. It involves the completion of an online course, followed by a two-hour offline examination that took place in February in assessment centres around the UK.

The IPA will be running a series of ads, detailing the names of the successful candidates, in the advertising press in July to coincide with the party.

Last updated 12/05/2014

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