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SBTV founder Jamal Edwards MBE to give branded content tips

Digital entrepreneur and founder of SBTV, Jamal Edwards MBE, will divulge his secrets for success in creating effective branded content, followed by a question and answer session, whilst wrapping up the IPA’s new one-day course – Mastering the art of branded content.


Jamal’s online broadcast company, SBTV, which started as a simple YouTube channel has become an industry force. With a subscriber base of over 500,000 with nearly 300 million views, Jamal is a great example of someone who creates effective online editorial content aimed at a specific audience.

The course as a whole will give an understanding of how and why branded content is different from traditional advertising, how to plan and integrate it into a campaign and how to measure it whilst also establishing the definitions of what exactly content is. Jamal will be joined by a host of leading agency practitioners, including course chair Steve Ackerman, Managing Director at Somethin’ Else, who have already had success in the content field.

View Jamal’s YouTube channel, SBTV below. 

For more information please visit the event page or email

Last updated 04/06/2015

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