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Sixteen agencies awarded Platinum for outstanding professional development

Sixteen IPA member agencies have been awarded Platinum accreditation for their excellent Continuous Professional Development (CPD) programmes. These agencies have made a thorough commitment to learning and an evident improvement to the lives of their agency staff and to the development of their businesses, and were awarded at a ceremony last night (17 June 2015).


View photos of the event here.

The Platinum agencies are: Abbott Mead Vickers BBDO, FCB Inferno, Hunterlodge, J. Walter Thompson, Karmarama, Manning Gottlieb OMD, mcgarrybowen, McCann Manchester, MEC London, MediaCom London, MediaCom Edinburgh, OMD, Posterscope, Starcom MediaVest Group, Total Media and woolley pau gyro.

Platinum is received after sustaining CPD Gold for four years in any five year period. Within their entry they must provide evidence that they take a holistic approach to professional development regardless of the size of available budget.  They show creativity in building an energetic learning culture, in support of real business objectives and the development of their people. The agencies must also provide clear evidence that CPD practice is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success. Further details on CPD Gold Accreditation can be found here.

Says Patrick Mills, Director of Professional Development, IPA, “With every passing year the mantra that CPD is good for business is reinforced by an increasing body of evidence to support it. The long-term commitment of our members to CPD, evidenced by their achievement of the Platinum award, absolutely demonstrates that successful agencies have a strong culture of Continuous Professional Development. It is no surprise, therefore, to learn that churn rates are lower in Platinum and Gold agencies* (15%) than the industry average (30%) - with the consequent savings on recruitment fees, client retention levels are at 94%, there is a 20% improvement in margins and a pitch conversion rate of 65%.”

Individual citations for the CPD Gold accredited agencies from the judging panel:

Abbott Mead Vickers BBDO
AMV BBDO has achieved the enviable feat of combining quantity with quality; this has been enhanced by the agency's persistent search for incremental improvements to a winning formula through its CPD programme. This is an exceptional Gold submission.

FCB Inferno
FCB Inferno clearly believes in CPD as a cornerstone of a successful and happy agency and it is clear that their programme has paid off.

Hunterlodge Advertising
This submission clearly demonstrates that this is an agency applying an effectiveness discipline to CPD across the business to achieve extremely impressive results.

J. Walter Thompson
This submission provides welcome proof of the benefits of involving all sides of the agency in the CPD programme and the subsequent impact this has on business results.

Karmarama has a strong culture which is evident in their submission. They have undertaken a vast amount of CPD activity and have introduced a very impressive new appraisal system.

Manning Gottlieb OMD
This submission shows very impressive business performance following a major restructure, led by an elite course alumnus, which has been supported with a variety of CPD activities.

mcgarrybowen’s submission shows how the agency is benefitting from membership of a large network, whilst striving to maintain a strong brand identity. They show excellent examples of small and major gains achieved through comprehensive CPD activity.

McCann Manchester
This beautifully presented submission from McCann Manchester details their CPD plan which is supported by some truly great, wide-ranging development initiatives.

MEC London
MEC’s submission detailed their strong metrics and fantastic learning initiatives.  The links they’ve made between their success story at MEC and the genuine CPD that underpinned it are exemplary.

The MediaCom London CPD programme is a showcase of best-practice CPD delivered at scale. With a new positioning and a change of business approach to successfully embed, their ‘People First’ philosophy and strategic approach to CPD worked to great effect.

MediaCom Edinburgh
MediaCom Edinburgh once again submitted a powerful CPD Gold submission.  CPD is clearly important to the agency and how it aligns its business objectives to its CPD activity. What is noticeable is how it takes all the best MediaCom network material and initiatives and embraces them fully, but also adapts them very successfully to their particular situation.

It is clear that OMD really believe in their people development and this is something that touches everyone in the business. Particularly impressive is how they implemented an extensive eLearning programme which had very positive results internally and with clients.

This was a very impressive submission as a lot of change, both internally and in the OOH sector, has been dealt with in a very professional way and CPD has in many cases led the way in this transition. It’s clear that there is a very positive CPD focus at Posterscope.

Starcom MediaVest Group
Starcom MediaVest Group continue to deliver a CPD programme of staggering scale that is rooted in the strategic needs of the business and that delivers results. The talented and dedicated learning and development team do an outstanding job of ensuring that the training needs of individuals and the business needs of the agency are both well catered for.

Total Media
It is evident that a strong CPD culture has been hard-wired into Total Media from its inception. Seeing so many senior members of the team taking such an active role in the ongoing training and the induction programme is testament to that belief.

woolley pau gyro
This submission demonstrates how CPD can act as the driving force for changing the strategic positioning of an agency.

Find out the full list of agencies who recently received Gold accreditation.

*Why CPD is good for your business

Last updated 18/06/2015

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