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Sixteen agencies awarded Platinum for outstanding professional development

Sixteen IPA member agencies have been awarded Platinum accreditation for their excellent Continuous Professional Development (CPD) programmes. These agencies have made a thorough commitment to learning and an evident improvement to the lives of their agency staff and to the development of their businesses, and were awarded at a ceremony last night (29th June).


View photos of the event here.

The Platinum agencies this year are: Abbott Mead Vickers BBDO, FCB Inferno, Hunterlodge, J. Walter Thompson, Karmarama, Manning Gottlieb OMD, MBA, mcgarrybowen, MEC London, MediaCom London, MediaCom Edinburgh, OMD, Posterscope, Starcom MediaVest Group, Total Media and woolley pau gyro.

Platinum is received after sustaining CPD Gold for four years in any five-year period. Within their entry they must provide evidence that they take a holistic approach to professional development regardless of the size of available budget.  They show creativity in building an energetic learning culture, in support of real business objectives and the development of their people. The agencies must also provide clear evidence that CPD practice is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success. Further details on CPD Gold Accreditation can be found here.

Digital marketing agency MBA have this year been awarded CPD Platinum for the first time. Says CEO Stephen Maher ‘“IPA CPD is a methodology for how to run a successful modern agency and inculcate a winning culture of professional development in all aspects of agency life - a culture that most importantly meets the biggest test of all - a first class business performance.” To see how CPD Gold and Platinum has impacted and strengthened MBA’s business over the last 4 years, please visit the IPA blog.

Says Patrick Mills, Director of Professional Development, IPA, “CPD Platinum is the byword for excellence in people development and excellence in people is good for business. Congratulations to all the Platinum agencies who have exceptionally proved their long-term approach to people development and a strong culture of CPD.”

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills match their clients’ needs.

Individual citations for the CPD Gold accredited agencies from the judging panel:

Abbott Mead Vickers BBDO

This submission gave us a strong grasp of the vast array of learning opportunities at Abbott Mead Vickers BBDO. It also showed how well coordinated they all are in forming a picture of an agency that really puts people at the centre of their business.

FCB Inferno

FCB Inferno showed an incredible opportunity for all staff to develop, with a huge training plan, good welcomes and reviews. Their submission was topped off with some clever initiatives and a great deal of senior involvement. 


Hunterlodge’s content and presentation were both exemplary. They showed the best example of building an approach to CPD that reflects the vision and values of the organisation. This included a stunning rebrand and ‘Red thread of effectiveness’ evidently taken through Hunterlodge’s own business and CPD.

J. Walter Thompson

It’s very clear that CPD runs through the very fabric of the J. Walter Thompson. Their submission showed a real sensitivity towards its people. It was a great to see such a strong CPD plan translating into strong business and people metrics. 


Once again, Karmarama successfully illustrated its continued drive for excellence through CPD. It exuded professionalism, staff engagement and business effect. It is particularly impressive to see the agency place such

Manning Gottlieb OMD

Manning Gottlieb OMD showed that with very strong employee retention and promotions from within at the highest level, CPD evidently supports success. 


We were particularly impressed by MBA’s ability to leverage their internal resources in creative ways to benefit the agency. This included encouraging employees to share skills they might have outside the ‘day job’ with others. MBA’s desire to really understand their clients was demonstrated by their commitment to immersing themselves in the external environment, whether through industry events or attending clients’ inductions. This submission proved that a small agency can both deliver varied CPD and identify business benefits/ROI. 


This is a solid submission from mcgarrybowen as it builds on last year’s submission. The drive they showed for retention of key talent is tangible, as was the desire for increased business and craft skills. 

MEC London

MEC has achieved the Gold standard once more, with strong evidence of a vibrant CPD culture and some great learning initiatives.

MediaCom Edinburgh

MediaCom Edinburgh has a hugely impressive CPD programme that clearly delivers great results across all aspects of the agency. ‘People first, great results’ is their positioning and is also very clearly their culture. 

MediaCom London

MediaCom London showed impressive results, achieved at scale. They take a well-structured and comprehensive approach to CPD that is integrated into their businesses strategic objectives. The agency had a great 2015, underpinned by a strong CPD culture. 


OMD presented a persuasive image of an organisation that sees CPD at its core and uses evaluation to pursue incremental improvements in the way that they work.  The OMD Academy has successfully encapsulated the direction of the agency and given learning and development impressive relevance.


Posterscope provided a shining example of what CPD is all about. With excellent content that offers a vast array of learning opportunities, the CPD programme is firmly rooted in the specific aims of the agency. The results are outstanding and are a credit to the thought and dedication of the CPD team.

Starcom MediaVest Group

Starcom MediaVest Groupdelivers a comprehensive and practical CPD programme that is intended to achieve the retention and progression of talent throughout the agency. Their submission showed there is innovation and a drive for continuous improvement running through the submission, which seeks to address the challenges of inspiring and retaining talent at all levels. 

Total Media

Total Media presented a best in class submission when it comes to structuring CPD against clear business goals. The depth and scale of the development on offer within this business is outstanding and has clearly been a contributory factor to their new business success and effectiveness as an agency. 

woolley pau gyro

woolley pau gyro’s submission was exemplary, with an emphasis on learning and sharing it. Everyone evidences their learning in their CPD diaries and CPD is integral to why they do what they do.  

Find out the full list of agencies who recently received Gold accreditation

Last updated 30/06/2016

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