Slower rate of growth in advertising spend
The Institute of Practitioners in Advertising's quarterly survey of marketing expenditure, the Bellwether Report, is due out next week (Tuesday 16 January) revealing figures for the last quarter of 2000 and predictions of marketing spend for 2001.
Nick Phillips, director-general of the IPA, predicts a positive mood within the advertising and marketing community, but says:
"Our members are seeing continuing growth, but at a lower rate. The overall mood is positive, although there is a sense that the pace of the dotcom revolution and the levels of spending in telecomms couldn't go on for ever. What we are seeing is the unsustainable levels of activity in the first half of 2000 coming back to slower rates of growth in the second half of 2000 and into 2001."
Notes for Editors
The IPA is the industry body and professional institute for the UK advertising agencies. It has over 200 corporate members which represent the major part of the ad agency business in the UK, handling advertising with an estimated value of some £7000 million per annum.
The Bellwether report contains detailed analysis of the UK’s marketing economy, based on a survey of 250 companies, representing all key business sectors.
To subscribe to the Bellwether report please contact NTC Research on 01491 411 000, email email@example.com
or go to http://www.warc.com/bellwether
Bellwether costs £500 per annum (£375 for IPA members) for the report, £650 per annum for the data (£487 for IPA members) and £1000 per annum for both the report and data (£750 for IPA members).
Last updated 04/01/2008