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‘Swarm’ to Eff Week to learn about effective decision-making – Unanimous AI founder joins line-up

Dr Louis Rosenberg, Founder of Unanimous AI, joins an esteemed line up of client, agency, market research and marketing effectiveness professionals on 9th October to kick off Eff Week 2018.


Unanimous AI uses artificial intelligence modelled on swarms in nature to amplify human intelligence to optimise group decision making. Described by Forbes as ‘an ingenious tool’, swarms conducted by Unanimous AI have predicted the results of the Oscars to 94% accuracy, Trump’s 100 day approval rating to 100% accuracy and even the perfect score of the SuperBowl – four months before it was played.

Following an overview of the pioneering technology and examples of how clients are using it, Dr Rosenberg will be joined by IPA President Sarah Golding to explore how far reaching its application are for brands and agencies in uncovering customer insight, internal decision making and even campaign testing.

Eff Week takes place 9th-12th October 2018. The Marketing Effectiveness in a Digital Age thought-leadership conference heralds the start of the week and will see the launch of four new bespoke pieces of R&D on marketing effectiveness. Additional speakers include: Les Binet, Head of Effectiveness, adam&eveDDB and Peter Field, marketing consultant; Nigel Vaz, Global CEO, Publicis.Sapient; and Steve Langan, CEO Hiscox Insurance.

Early bird Conference tickets are available at £350+vat before the end of August; £500 after. Or combined tickets for the Conference and Eff Awards are available for £600; or £750 afterwards.

For more information and to book, visit the EffWorks website.

EffWeek 2018 is sponsored by Facebook, Gain Theory, Google, Newsworks, Royal Mail, System 1 and Thinkbox.

Last updated 01/08/2018

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