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The future CMO

“The sphere of influence of the future Chief Marketing Officer has the potential to go broader and deeper into the client organisation, but only as long as we can adapt our skills and behaviours to seize this opportunity….”


IPA Director of Marketing Janet Hull discusses this and more as part of an analysis for Marketing today (Wednesday 16th April 2014), covering the findings and follow up experiments undertaken by the industry as part of IPA President Ian Priest’s Diversification strand of ADAPT.  

She goes on to say: “For Ian Priest, IPA President, speaking at the Diversification Adaptathon, the skills stretch required of the inspirational future CMO can be summarised in three words: technology, creativity, intelligence.”

For more on this, read D for Diversification, the second chapter of Priest’s commercial creative contract.  Just published and now available, it covers the industry’s progress with ADAPT as well as how the President’s agenda is playing its part in helping adland shape its future.

Join us for our next groundbreaking adaptathon taking place on 7-8th May 2014 where we will be hacking the future for how clients and agencies can become more agile in this always-on world.

 Tickets are available for AdaptLabs individually or in a package:

 AdaptLab1: Measurement

 7th May 8.30-11.30 am: Baking in social and the frameworks for measuring it right from the start with #IPASocialWorks.

 AdaptLab2: Media

 7th May 3-5pm: Preparing for programmatic trading lessons from the city and trading desks.

 AdaptLab3: Creative

8th May 8.30-1pm: Creating real time agility through structuring, budgeting and organising for brand rather than product conversations.

Last updated 16/04/2014

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