Watch live stream of today’s British Festival of Advertising events including Sorrell
The future of storytelling in an ever-changing diverse society (11:00 - 12 noon)
Led by Channel 4 News Anchor, Krishnan Guru-Murthy, this esteemed panel will discuss the power of inclusive advertising: the creative and commercial case for brands embracing diverse representation in advertising, over the next decade.
This session will cover whether there is truth to the lack of inclusion, consider how new technologies can improve the issue, and look to the future to reveal the benefits of diverse storytelling.
The future of advertising (12:15 - 13:30)
Hear first-hand from the world’s leading advertising chief, WPP CEO Sir Martin Sorrell, Channel 4’s CEO David Abraham, and Google UK MD Ronan Harris on what the next 100 years of advertising has in store. What affect will AI, VR, and the so-called fourth industrial revolution have on the future of the industry, what role does creativity play in a machine-driven future; and as we approach the triggering of Article 50, what will the advertising business look like post-Brexit?
The Festival of British Advertising celebrates the IPA’s centenary and the very best of British creativity from the past 100 years. For full information visit: www.adfest100.co.uk
Last updated 10/03/2017