Behavioural Economics Cases

The IPA Effectiveness Awards are the most challenging competition of their kind in the world, and the case studies represent hugely valuable learning material.

 This page features recent campaigns that have exhibited strong behavioural economics best practice, and are all mentioned in the recent IPA publication Behavioural Economics in Action. 

2012

Brand: Aldi
Case:The Like Brands campaign " atttitude
Agency: McCann Manchester

2012

Brand: Art Fund
Case: Never without art
Agencies: 101

 

2012

Brand: BBC TV Licensing
Case: Creating a nation of willing TV License fee payers
Agencies: Proximity London and AMV BBDO

 

2014

Brand: British Heart Foundation
Case: You’ve been Vinnied
Agency: Grey London

 

2011

Brand: CrossCountry Trains
Case: CrossCountry price freeze
Agency: McCann Manchester

 

2014

Brand: Dacia
Case: Making frugality pay
Agency: Publicis London and Manning Gottlieb OMD

 

2014

Brand: Everest
Case: Playing the percentages
Agencies: MBA and MediaCom.

 

2011

Brand: Fiat
Case: Fiat Portal
Agency: AKQA and Mindshare

 

2014

Brand: Fire Safety
Case: How a clock nudged a nation so fire couldn’t kill
Agency: RKCR/Y&R

 

2011

Brand: Lynx
Case: Using social media to drive brand loyalty
Agency: Tullo Marshall Warren

 

2014

Brand: Olympic Delivery Authority/TfL
Case: Securing Gold at London 2012
Agency: M&C Saatchi

 

2010

Brand: Teacher Development Agency
Case: Best in class
Agency: adam&eveDDB and MEC London

 

2012

Brand: The National Lottery
Case: How doing ‘one hundred things one per cent better’ helped Camelot achieve record sales
Agency: Havas Media

 

2010

Brand: thetrainline.com
Case: Back on track
Agency: DLKW

 

Last updated 03/03/2015
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