Effectiveness Hall of Fame - David Golding
Q: Describe the high point and low point of your career in the communications industry to date.
My high point was definitely winning the 2012 IPA Effectiveness Grand Prix for our John Lewis advertising (not that you'd know it from the photo on the night). I had it pegged at no more than a Silver. My low point was the Billy Connolly ads I was involved in for the National Lottery - a big lesson in never over-scripting a talent like that.
Q: In your work, who has had the biggest influence on your communications thinking and practice - and why?
There's no one person, I have picked up ideas and inspiration from the many brilliant people I've been lucky enough to work with across the years.
Q: What knowledge or skill do you have today that you wish you had possessed when you started out?
An ability to recognise that the answer rarely lies in the research, but more often in your own intuitive responses, validated by the research.
Q: What is the single most important change you have seen in the industry since you started? And has it been a change for the better or worse?
The ready access to information. This has made things better and worse. Better because we can substantiate our thinking more easily and with more varied data sats. Worse - because often I see strategies built upon spurious quotes from a few blogs.
David Golding graduated with a first class degree in history from Bristol University, followed by a MBA at Cass Business School in 2002. He started his career at Bates UK as a graduate trainee in 1994, moving to WCRS in 1997.
In 2004 David joined RKCR/Y&R as Head of Planning, helping steer the agency to the title of IPA Effectiveness Agency of the Year in 2004 and picking up the IPA Effectiveness Grand Prix in 2006 for M&S.
Early in 2008 David co-founded Adam & Eve, a new communications agency which has gone on to count John Lewis, Foster's, Phones 4U and The Telegraph among its clients.
David was Deputy Convenor of the IPA Effectiveness Awards in 2008 and Convenor of the 2010 Awards, and has been a member of the IPA’s Value of Advertising Group (now the Value of Creativity Group). In 2012, David was one of the authors of the Grand Prix-winning John Lewis case study in the IPA Effectiveness Awards.
Last updated 15/10/2013