TouchPoints 2017 Daily Life Launch Photos
TouchPoints 2017 launched on the 15th of September at BAFTA.
See the photos from the event here
What's New in TouchPoints 2017?
We have produced a great booklet to tell you all you need to know about TouchPoints in two minutes along with information on all of the new updates for 2017.
The TouchPoints 2017 booklet is available here
TouchPoints Champions Update
We held our second TouchPoints Champions meeting last month. There was a great turnout which resulted in a really engaging and collaborative session which saw the champions working together to create “day in the life” profiles. In our next session on the 30th November we will be announcing the winning team who will deservedly receive a fantastic prize.
The TouchPoints software bureaux were also present, they demonstrated how their programs could help users get more insight and value out of TouchPoints and they also discussed how roadblocks could be overcome. We are really looking forward to keeping up the momentum in our next session, taking place here at the IPA on 30th November, prior to our subscriber drinks.
We also have the rare opportunity to welcome a very inspiring speaker to join us early next year for our fourth TouchPoints Champions meeting, so watch this space….
Find out who your TouchPoints champion is
TouchPoints 2017 Featured in Harpers Wine and Spirit
Harpers Wine and Spirit have published an article looking at the changing habits of British consumers and the implications for the alcohol trade using data from TouchPoints 2017.
Read the article here
New: TouchPoints Day in the Life App
A great new subscriber tool for running quick Day in the Life charts for TouchPoints 2017.
The TouchPoints Day in the Life app is available to TouchPoints 2017 subscribers here
Data Launches for TouchPoints 2017
The TouchPoints Passive Data will be available via your software provider from week commencing 13th November . It contains data passively collected via smartphone and tablet and can be cross analysed with the rest of the TouchPoints data set.
The TouchPoints 2017 Channel Planner will also be available via your software provider from week commencing 13th November. It contains the new VoD metrics which can be used for cross media planning. Please contact your software bureau for more information about delivery.
New: VoD Metrics available in TouchPoints 2017
We are delighted to announe that 21 VoD channels are now available for analysis in the TouchPoints Channel Planner in all bureaux systems. This means subscribers to TouchPoints can plan VoD within a cross media campaign. The new data includes all viewing by PC/Laptop, TV set or any mobile or tablet device. It has been modelled from the core TouchPoints data and verified by the buy and sell side. It covers all of the major broadcasters as well as news services such as Netflix and Amazon Prime.
Find out more about VoD in TouchPoints 2017 here
New: Targetable Media available in TouchPoints 2017
Telmar have also introduced the ability to create targetable media in TouchPoints 2017 Channel Planner. This allows users to analyse a programmatic or addressable targets alongside traditional media metrics derived from industry media currencies. The new functionality also means that proxy media derived from TouchPoints can be analysed and planned against as part of a cross media campaign for the first time e.g. coffee cups.
Find out more about Targetable Media in TouchPoints 2017 here
The Audiences Not Platforms Methodology Explained
In 2014, The Guardian developed Audiences Not Platforms, a new methodology for adding media channels which were not part of the industry currencies into the TouchPoints Channel Planner..
This paper explains how this was accomplished, it's results and the future development of the technique. It was presented by Ian Gibbs, previously of The Guardian and now of Data Storage and Lynne Robinson at the recent Publishing & Data Research Forum (PDRF).
The Audiences Not Platforms paper is available here
NEXT: TouchPoints Champions
Last updated 26/10/2017