2020 Effectiveness Awards Judges

The client, industry and technical judges rewarding campaigns that have proved the commercial power of their ideas and demonstrated their marketing payback.

Chairman and Convenors of Judges

The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.

The Chairman of the British Council, Stevie Spring CBE, joins Convenor of Judges Sue Unerman and Deputy Convenor Harjot Singh in analysing the submissions into the Awards.

Stevie Spring CBE

Stevie Spring CBE

Chairman of British Council

Sue Unerman

Sue Unerman

Chief Transformation Officer, MediaCom

Harjot Singh

Harjot Singh

Chief Strategy Officer EMEA, McCann Worldgroup

Client Judges

Conrad Bird

Conrad Bird

Director of Campaings and Marketing, Department for International Trade

Benjamin Braun

Benjamin Braun

Chief Marketing Officer, Europe, Samsung

Cheryl Calverley

Cheryl Calverley

Chief Executive Officer, Eve Sleep

Annabelle Cordelli

Annabelle Cordelli

Vice President, UK Marketing, Virgin Atlantic Airways

Asmita Dubey

Asmita Dubey

Chief Digital Officer, Consumer Products Division, L'Oréal

Catherine Kehoe

Catherine Kehoe

Chief Customer Officer, Group Brands and Marketing, Lloyds

Fernando Machado

Fernando Machado

Global Chief Marketing Officer, Burger King

Michelle McEttrick

Michelle McEttrick

Group Brand Director, Tesco

Industry Judges

Heather Alderson

Heather Alderson

Global Planning Partner, adam&eveDDB

Jo Arden

Jo Arden

Chief Strategy Officer, MullenLowe

Neil Barrie

Neil Barrie

Co-Founder and Managing Partner, TwentyFirstCenturyBrand

Ed Booty

Ed Booty

Chief Strategy Officer, Publicis Singapore APAC

Michael Chadwick

Michael Chadwick

Chief Strategy Officer, APAC, Dentsu

Richard Dunn

Richard Dunn

Chairman and Chief Strategy Officer, Wunderman Thompson

Charlie Ebdy

Charlie Ebdy

Chief Strategy Officer, OMD UK

Jane Frost CBE

Jane Frost CBE

Chief Executive Officer, MRS

Melpo Gkofa

Melpo Gkofa

Partner, Craft Media London

Sarah King

Sarah King

Global Head of Brand, Insights Division, Kantar

Douglas McCabe

Douglas McCabe

Chief Executive Officer, Enders Analysis

Brent Nelsen

Brent Nelsen

Chief Strategy Officer, Publicis Communications & Leo Burnett North America

Susan Poole

Susan Poole

Freelance Strategy Consultant & Director, Curious Thinkers

Shobha Sairam

Shobha Sairam

VP, Global Chief Strategy Officer, the community

Stuart Sullivan-Martin

Stuart Sullivan-Martin

Global Head of Strategy, Wavemaker

Kate Waters

Kate Waters

Director of Client Strategy and Planning, ITV

Helen Weavers

Helen Weavers

Strategy Consultant, Real World Planning

Malcolm White

Malcolm White

Founder, krow

Amy Winger

Amy Winger

Global Chief Strategy Officer, VMLY&R

Technical Judges

Sophie Alexander

Sophie Alexander

Customer Analytics Manager, Jaguar Land Rover

Andrew Bertolaso

Andrew Bertolaso

Senior Partner, Gain Theory

Jane Christian

Jane Christian

Managing Partner, Head of Business Science, MediaCom

Harry Davies

Harry Davies

Head of Measurement and Analytics, Google

Andrew Deykin

Andrew Deykin

Managing Consultant, Data2Decisions

Bill Doris

Bill Doris

Insight Executive Director, OMD EMEA

Begoña Fafian

Begoña Fafian

Knowledge & Insights Director, Western Europe, Coca-Cola

Ian Forrester

Ian Forrester

SVP, Research & Analytics, Whalar

Jamie Gascoigne

Jamie Gascoigne

Director, Brightblue Consulting

Verity Gill

Verity Gill

Director, Marketing Science EMEA, Agencies, Facebook

Chris Hutchings

Chris Hutchings

Senior Director, MarketCast

Sara Jones

Sara Jones

Director, Pearl Metrics

Dr Catherine Kelly

Dr Catherine Kelly

Marketing Consulting Practice Director, Jaywing

Dr Grace Kite

Dr Grace Kite

Managing Director, Gracious Economics

Nick Milne

Nick Milne

Founder & Director, Go Ignite Consulting

Abs Owdud

Abs Owdud

Operations Insight Controller, NOW TV

Nic Pietersma

Nic Pietersma

Business Director, Ebiquity

Paul Sturgeon

Paul Sturgeon

Head of Modelling and Advertising Effectiveness, UK & Western Europe, Mindshare

Mike Treharne

Mike Treharne

Head of Insight, Leo Burnett

Francis Walton

Francis Walton

Head of Research, Strategy, Publicis Sapient

Zhao Zhang

Zhao Zhang

Lead Data Strategist, Imagination