Harjot Singh
Harjot Singh

Chief Strategy Officer EMEA, McCann Worldgroup

Harjot is innately curious, fascinated by the world, and on a relentless mission to learn, create and make the brilliant obvious. He is most drawn to people who are shaped by their interest in constant discovery, learning, open mindedness and exploration. He loves this business because he believes that brands have more power to change the world than governments do.

He is also an award-winning global strategist, with a proven track record, and works for the world's most creatively effective agency network.

Over the last 20 years, Harjot’s passion to excel at a creatively and commercially actionable understanding of people, brands and cultures has lead him on a global career path. Harjot has lived and worked in 6 countries across 3 continents delivering and shaping strategy solutions for some of the world’s most successful brands.

Over the last 2 decades Harjot has held senior, regional and global strategy leadership roles in Europe, UK, North America, China, and South East Asia. Clients and colleagues across the world consistently credit him with adeptly bringing clarity and inspiration from the complex, skilfully placing human and brand needs at the heart of any marketing response, and delivering measurable impact.

Harjot joined the global strategy team at McCann Worldgroup in New York, in January 2011. He was subsequently promoted and transferred to the EMEA headquarters in London in January 2015.

As Chief Strategy Officer of Europe and UK, Harjot leads strategy teams in 21 countries across all McCann Worldgroup disciplines. He also oversees the design, management and activation of content from Truth Central EMEA -the regional outpost of McCann Worldgroup's proprietary, global intelligence unit across the region.

Under his leadership, McCann Worldgroup EMEA has been ranked The Most Effective Agency Network in 2015, 2017, 2018 and 2019 by the Effies, The Most Effective Agency Network by the IPA in 2018, and 2019 Network Of The Year by WARC.

Harjot has judged and spoken at some of the most notable award shows and industry events including the Global, North American and Euro Effies, Adweek Europe, Eurobest, WARC, Cannes Lions etc.

Through experience, Harjot has learned and adopted a transformational style of leadership- focused on building vision, a culture necessary to realise that vision, inspiring shared dreams, and celebrating excellence.