Jane Frost CBE
Jane Frost CBE

Chief Executive Officer, MRS

Jane Frost is CEO of MRS, the UK’s professional body for research which also regulates the UK sector, campaigning for better standards in data use via its trust mark Fair Data. MRS champions research and insight to government and business. MRS is the world’s oldest research association and represents both individuals and companies, qualifying researchers around the world.
Jane spent 8 years at senior levels in government, spearheading customer intelligence and strategy, latterly in HM Revenue & Customs, for which work she received the CBE.
With an international career working on brands like Shell, the BBC and Unilever, Jane has over 150 creative and marketing awards to her credit, including for the BBC’s record breaking “Perfect Day” campaign. She has always said that great insight was key to organisational transformation.
At the BBC, she was part of readying technology businesses for sale.
Jane is Vice-Chair of Fairtrade and a trustee of the Lowry as well as being a trustee of the sector charity MRBA and Archive, (AMSR). She has recently been made Co-Chair of the Red Cross Tiffany Circle.