Chief Strategy Officer, MullenLowe
Jo Arden is Chief Strategy Officer at MullenLowe London. She is a passionate advocate of the good that marketing can do; its power to bring about change both large and small. In her current role Jo is proud to work with brands that are pioneers in their field, that make a positive impact on the people of Britain and beyond – brands including The Co-operative Bank, The NHS, The British Heart Foundation, Dunelm and Bupa. She is a Fellow of the RSA and the IPA on which she also sits on the Effectiveness Advisory Group, she Chairs NABS Fast Forward and is a proudly active WACL’er.