Sarah King
Sarah King

Global Head of Brand, Insights Division, Kantar

Sarah began her career in advertising, in account management at Saatchi and Saatchi working with P&G. She joined AMV.BBDO where she held board positions in Account Management and Strategic Account Planning, leading major accounts such as Mars, Axzo Nobel, Prudential, Ikea, Sainsbury’s, WHSmith, Edrington and earning a reputation for great work on not-for-profit and lobbying business such as the RSPCA, the BMA and Health Education. 

She left Omnicom in 2005 to join Henley Centre where she stayed for 9 years, for the last 3 of them as Managing Director EMEA of what was by then called The Futures Company and is now part of Kantar’s Consulting division.

In 2014 she moved to Kantar’s Global Clients team in a new role as Global Insights Planner for Unilever.  During this time, she led innovative projects bringing together new combinations of Kantar data and teams to answer business growth questions.

In 2018 Sarah joined the Global Offer and Innovation team in the Insights division of Kantar where she leads the Global Brand domain and takes specific responsibility for the Brand Strategy offer and capability development.